Digital Marketing Professional

Digital Marketer Roles and Responsibilities

Primary Role:

Develop and execute digital marketing strategies across channels (including WhatsApp, social media, email, etc.) to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Digital Campaign Management:

• Plan and execute digital marketing campaigns across social media, Google Ads, email, and messaging platforms.
• Align campaigns with business goals (leads, sales, traffic, etc.).

• WhatsApp Marketing Collaboration:

• Work closely with the WhatsApp API Specialist to execute campaigns via WhatsApp.
• Leverage customer segmentation to send targeted messages.

• Content Creation & Strategy:

• Develop content for ads, posts, landing pages, and message templates.
• Use A/B testing to optimize messaging and visuals.

• Analytics & Optimization:

• Track KPIs such as ROI, CTR, engagement, and conversion rates.
• Use tools like Google Analytics, Meta Business Suite, and marketing dashboards to refine strategies.

• Audience Targeting:

• Build and manage audience segments for retargeting and lookalike campaigns.
• Utilize WhatsApp and social data to personalize campaigns.

• SEO & SEM:

• Improve website visibility through organic and paid search.
• Optimize content based on keyword analysis and search trends.

• Core Responsibilities

1. Account Setup & Integration

• Connect WhatsApp Business Account (WABA) to Meta Business Manager.
  
• Integrate with CRM tools, chatbots, or third-party platforms like Twilio, WATI, 360dialog, etc.
  
• Verify the business with Meta.
  

2. Messaging & Campaign Management

• Create and manage message templates (e.g. shipping updates, promo messages).
  
• Ensure compliance with WhatsApps message policies.
  
• Schedule and run marketing campaigns via WhatsApp.
  

3. Customer Experience & Automation

• Implement chat automation and bots to streamline customer support.
  
• Set up quick replies, away messages, and catalogues.
  
• Monitor customer interactions and optimize response flow.
  

4. Data & Analytics

• Track delivery rates, open rates, response rates, and conversions.
  
• Use insights to optimize message timing and content.
  

5. Compliance & Security

• Manage phone numbers, permissions, and access roles securely.
  
• Ensure customer data privacy and compliance with GDPR, etc.
  

6. Collaboration

• Work with sales, support, and marketing teams to align WhatsApp strategy with business goals.

Skills Needed

• Experience with Meta Business Manager
  
• Knowledge of WhatsApp Business API and third-party platforms
  
• CRM and automation tools (like HubSpot, Salesforce, Freshchat)
  
• Understanding of digital marketing & customer lifecycle
  
• Data analysis and reporting
  
• Communication skills
  
• Basic technical knowledge (APIs, webhooks) is a plus