Digital Marketing

As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing strategies across various channels. You will play a key role in increasing brand awareness, driving website traffic, generating leads, and improving online engagement.

• Develop and manage digital marketing campaigns across SEO, SEM, email, and social media platforms.
• Create, curate, and manage content for all digital channels.
• Monitor and analyze campaign performance using tools like Google Analytics and Google Ads.
• Optimize website content, landing pages, and user funnels for conversion.
• Manage and grow social media communities on platforms such as Instagram, Facebook, LinkedIn, and X.
• Execute email marketing campaigns and track key performance metrics.
• Collaborate with internal teams (e.g., design, sales) to align on messaging and objectives.
• Stay current with digital trends, tools, and best practices.
• Prepare reports and present insights and recommendations for improvement.

Key Skills Required

• Performance Marketing (Google Ads, Meta, Amazon Ads)
• SEO/SEM with focus on Indian SERP trends
• Social Media Strategy (Instagram, YouTube, LinkedIn, X)
• Regional Language & Vernacular Content Marketing
• Influencer & Affiliate Marketing (Indian creators/YouTubers)
• CRM & Email Marketing (Netcore, Mailchimp, Zoho)
• Web & App Analytics (Google Analytics GA4, Mixpanel, CleverTap)
• Marketing Automation (WebEngage, MoEngage)
• Budget Planning & ROI Optimization
• Team Management & Agency Coordination
• Excellent written and verbal communication skills.