Digital Marketing Manager

We are looking for a Digital Marketing Manager to work with a leading advertising agency in Chennai!

Key Responsibilities:

• Develop and manage

  paid digital marketing campaigns

  (Google Ads, Meta Ads, Amazon Ads.) to meet business goals like lead generation, sales, or brand awareness.

• Monitor and optimize campaign performance

  regularly to ensure KPIs such as CTR, CPC, CPA, ROAS, and conversion rate are met.
• Conduct

  A/B testing

  for ad creatives, landing pages, and audiences.
• Analyze campaign data using

  Google Analytics, Meta Business Manager, and other analytics tools.

• Prepare

  weekly/monthly performance reports

  with actionable insights and strategic recommendations.
• Work closely with the

  creative team

  to develop effective ad copies and visuals.
• Manage budgets effectively and ensure efficient spending across campaigns.
• Stay up to date with the

  latest trends and best practices

  in performance marketing and digital advertising.
• Identify new growth opportunities through

  emerging ad platforms or strategies.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of hands-on experience in

  performance marketing / PPC / paid media.

• Proficiency in

  Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.

• Strong knowledge of

  Google Analytics, Tag Manager, and conversion tracking.

• Excellent

  analytical skills

  and attention to detail.
• Ability to

  multitask and manage multiple campaigns

  in a fast-paced environment.
• Google Ads or Meta Certification is a plus.

Preferred Skills:

• Experience with tools like SEMrush, Ahrefs, Hotjar, or HubSpot.
• Familiarity with CRM systems and marketing automation tools.
• Understanding of basic HTML, landing page design, and user funnels.

Warm regards,

WhizzHR