Digital Marketing Manager

We are seeking a data-driven Performance Marketing Specialist with over 5 years of hands-on experience in running ROI-focused digital campaigns. The ideal candidate will plan, execute, and optimize paid campaigns across multiple platforms including Google Ads, Facebook/Meta, Instagram, LinkedIn, and more. You'll collaborate closely with creative, analytics, and sales teams to drive lead generation, user acquisition, engagement, and revenue growth.

Key Responsibilities:

• Plan, launch, and manage paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and Display Networks.
• Continuously monitor and optimize campaign performance to improve key metrics such as CPC, CTR, CPA, ROAS, and conversions.
• Conduct A/B testing for creatives, ad copies, and landing pages.
• Collaborate with design and content teams to create high-performing ad creatives.
• Manage daily budget tracking, pacing, and campaign health to meet performance targets.
• Use Google Analytics and Google Tag Manager for advanced tracking and performance insights.
• Prepare weekly and monthly reports highlighting trends, opportunities, and actionable insights.
• Stay updated with industry trends, competitor strategies, and ad platform updates.
• Optimize campaigns for both new customer acquisition and retention.

Requirements:

• 5+ years of proven experience in Performance Marketing or Digital Advertising.
• Expertise in Google Ads, Meta Ads Manager, and other major paid platforms.
• Strong knowledge of Google Analytics, Google Tag Manager, and campaign tracking.
• Experience with eCommerce, SaaS, or lead generation campaigns is an advantage.
• Deep understanding of ROAS, CAC, LTV, and other performance metrics.
• Highly analytical with strong skills in Excel/Google Sheets and data interpretation.
• Excellent communication, time management, and project coordination abilities.
• Experience with marketing automation tools or CRMs (e.g., HubSpot, Salesforce) is a plus.

Preferred Qualifications:

• Google Ads or Meta Blueprint certifications.
• Experience with programmatic advertising, affiliate marketing, or influencer-driven campaigns.
• Familiarity with SEO and organic marketing strategies.

Perks & Benefits:

• Attractive CTC based on experience and performance
• Rewards for achieving and exceeding campaign KPIs (ROAS, CAC, conversions, etc.)
• Work closely with cross-functional teams including creative, analytics, and sales

• Work Schedule:

  Fixed UK shift (1:30 PM 10:30 PM) | Winter shift (2:30 PM 11:30 PM)

• Location:

  Janakpuri, New Delhi

• Facilities:

  Cab service, complimentary dinner, and attendance bonus