Digital Marketing Manager

3 - 7 years

3 - 4 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:
Develop and implement effective digital marketing strategies to drive online traffic, lead generation, and brand awareness Plan and manage Meta (Facebook/Instagram) ad campaigns with a focus on ROAS and conversion Handle complete social media marketing (SMM) content strategy, scheduling, engagement & analytics Execute and optimize Google Ads / SEM campaigns including search, display, and remarketing Conduct SEO analysis and implement on-page & off-page strategies to improve organic rankings Lead conversion rate optimization (CRO) efforts across website & landing pages Generate quality leads using multichannel strategies and monitor CPL & ROI Analyze campaign performance and prepare weekly/monthly reports & dashboards Collaborate with design, content, and development teams for high-performing campaigns Manage media planning, buying, and overall digital budget allocation effectively Stay updated with trends, platform changes, and competitor analysis to remain ahead in the digital landscape

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