Digital Marketing Manager

About Us

We are a fintech platform revolutionizing access to secured and unsecured loans for SMEs, builders, and business owners. With a strong network of banks, NBFCs, and CAs, we focus on transparent, compliant, and ROI-driven growth. To scale our acquisition channels, we are hiring a Meta & Google Ads Expert with proven experience in managing performance campaigns in high-regulation industries like fintech.

Role Overview

As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry.

Key Responsibilities

Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.

Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.

Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.

Set up and maintain pixels, conversion APIs, and tracking dashboards.

Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.

Handle G2 verification processes and ensure all campaigns meet Meta & Google's advertising policies for financial services.

Collaborate with content, design, and tech teams for cohesive growth campaigns.

Monitor daily campaign performance and prepare weekly ROI reports.

Run A/B tests to identify winning creatives, keywords, and audience strategies.

Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.

Requirements

46 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.

Proven track record of lead generation campaigns in regulated industries.

Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.

Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.

Experience in G2/Google Ads financial verification & Meta policy approvals.

Excellent analytical skills with expertise in data-driven campaign optimization.

Ability to manage large ad spends while driving performance efficiency.

Preferred Skills

Prior work with loan marketplaces, NBFCs, or digital lending platforms.

Knowledge of multi-language targeting (English + regional).

Familiarity with SEO/organic growth synergies to support paid campaigns.

Strong creative sense for building fintech-compliant ad communication.

What We Offer

Competitive salary with performance-linked incentives.

Leadership role in driving fintech digital marketing.

Direct exposure to lenders, borrowers, and ecosystem partners.

A fast-paced, growth-driven startup culture