Job
Description
1. Develop, implement, and manage marketing campaigns that promote the products and services of a company 2. Drive website traffic and acquire leads 3. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display search advertising using web analytics tools 4. Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic 5. Optimize lead nurturing process and marketing automation through content, social channels, and email 6. Propose new and improved ideas on inbound marketing campaigns 7. Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition 8. Deliver effective editorial plan and content marketing strategy to meet the business objectives 9. Measure and optimize on a regular basis to drive traffic, engagement, and leads 10. Integrate content programs with brand campaigns to drive the demand for the brand 11. Analyze web traffic metrics 12. Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules 13. Promote the brands products and services on various social media channels 14. Build social media marketing strategy and execute it through competitive and audience research 15. Optimize company pages with each social media platform to increase the companys social content visibility 16. Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap
