Search Engine Optimization (SEO): Improving website visibility in search engines (like Google). Focuses on keyword research, on-page optimization, and link building. Content Marketing: Creating and sharing valuable content to attract and engage an audience. Includes blogs, videos, infographics, whitepapers, and more. Social Media Marketing: Promoting content and engaging with users on platforms like Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. Paid ads and organic strategies are both used. Email Marketing: Sending targeted messages and offers directly to users via email. Includes newsletters, product promotions, and customer engagement campaigns. Pay-Per-Click (PPC) Advertising: Running paid ads on platforms like Google Ads, Bing Ads, and social media. Advertisers pay only when a user clicks on their ad. Affiliate Marketing: Partnering with individuals or companies to promote products and share profits. Commonly used in e-commerce. Influencer Marketing: Collaborating with influencers to reach their followers. Works well on platforms like Instagram, YouTube, and TikTok. Mobile Marketing: Reaching users on mobile devices via apps, SMS, push notifications, etc. Analytics and Data: Using tools like Google Analytics to measure and optimize campaign performance. Conversion Rate Optimization (CRO): Improving the percentage of users who take a desired action (e.g., buying a product, filling out a form).

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