Search Engine Optimization (SEO): Improving website visibility in search engines (like Google). Focuses on keyword research, on-page optimization, and link building. Content Marketing: Creating and sharing valuable content to attract and engage an audience. Includes blogs, videos, infographics, whitepapers, and more. Social Media Marketing: Promoting content and engaging with users on platforms like Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. Paid ads and organic strategies are both used. Email Marketing: Sending targeted messages and offers directly to users via email. Includes newsletters, product promotions, and customer engagement campaigns. Pay-Per-Click (PPC) Advertising: Running paid ads on platforms like Google Ads, Bing Ads, and social media. Advertisers pay only when a user clicks on their ad. Affiliate Marketing: Partnering with individuals or companies to promote products and share profits. Commonly used in e-commerce. Influencer Marketing: Collaborating with influencers to reach their followers. Works well on platforms like Instagram, YouTube, and TikTok. Mobile Marketing: Reaching users on mobile devices via apps, SMS, push notifications, etc. Analytics and Data: Using tools like Google Analytics to measure and optimize campaign performance. Conversion Rate Optimization (CRO): Improving the percentage of users who take a desired action (e.g., buying a product, filling out a form).

Key ResponsibilitiesConduct on-page and off-page SEO audits and implement improvements. Perform keyword research and develop SEO strategies based on current trends. Optimize website content, landing pages, and blog posts for search engines. Track, report, and analyze website analytics and PPC campaigns. Collaborate with content, design, and development teams to improve SEO performance. Stay up-to-date with the latest SEO, search engine, and digital marketing trends and best practices. Build high-quality backlinks through outreach, guest posting, and other white-hat methods.

Required Skills and QualificationsBachelor’s degree in Marketing, Communications, or a related field. 1+ years of experience in SEO or digital marketing. Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools. Knowledge of HTML, CSS, and website administration. Strong analytical skills and attention to detail. Excellent written and verbal communication skills.