Job
Description
Job Title: Digital Marketing Manager/Lead Experience: 4 - 7 Years Location: Bangalore Company: Gopalan enterprises Position Summary Gopalan Enterprises is hiring a results-driven and analytical Digital Marketing Manager to lead our digital strategy across channels. The ideal candidate will have 4 - 7 years of hands-on experience in Google, Facebook, Instagram, LinkedIn, and YouTube Ads , and demonstrate expertise in performance analysis, reporting, and Excel-based data handling . You will play a key role in driving leads, building brand awareness, and optimizing digital ROI. Key Responsibilities Develop and execute comprehensive digital marketing strategies across Google Ads (Search, Display, and YouTube) , Facebook/Instagram Ads , LinkedIn Ads , and SEO/SEM channels. Plan, launch, manage, and scale paid advertising campaigns across YouTube , Instagram , and LinkedIn , targeting both B2C and B2B audiences. Drive brand visibility and lead generation through effective targeting, budgeting, and performance optimization. Analyze campaign performance using tools like Google Analytics, Meta Business Suite, YouTube Studio, and LinkedIn Campaign Manager . Create clear and actionable weekly/monthly reports using Microsoft Excel (pivot tables, dashboards, graphs) and data analytics platforms. Collaborate with content, design, and development teams to ensure creative consistency and strong CTAs. Lead and optimize email campaigns and remarketing strategies for customer engagement and retention. Stay up to date on platform changes, digital trends, and competitor activity to ensure campaign effectiveness. Monitor KPIs such as CTR, CPL, ROAS, video engagement, and conversion rates, and make data-informed decisions. Mentor junior team members and manage internal/external stakeholders. Required Qualifications & Skills Bachelors degree in Marketing, Business, or related field. 4 - 7 years of proven digital marketing experience with expertise in YouTube Ads , Instagram Ads , LinkedIn Ads , and Google Ads . Strong proficiency in Microsoft Excel for campaign tracking, reporting, and advanced data analysis. Deep knowledge of SEO/SEM best practices, paid media buying, funnel strategies, and content performance analysis. Skilled in tools such as GA4, Meta Business Suite, SEMrush, Ahrefs, Mailchimp, YouTube Studio, and LinkedIn Campaign Manager. Excellent communication, project management, and campaign planning skills. Data-driven mindset with the ability to extract insights and convert them into measurable actions.
