Digital Marketing Manager

Key Responsibilities:

• Campaign Management:

• Plan, execute, and monitor digital campaigns (Google Ads, Meta, LinkedIn, etc.) focused on lead generation and ROI.
• Coordinate with agencies or in-house creative teams for campaign creatives and ad copies.

• SEO & SEM:

• Manage on-page and off-page SEO strategies to improve website traffic and ranking.
• Run paid search campaigns and optimize keywords, bidding strategies, and ad performance.

• Social Media Marketing:

• Develop and manage content calendars for platforms like LinkedIn, Facebook, Instagram, and Twitter.
• Monitor engagement metrics and refine strategy to grow community and reach.

• Website & Analytics:

• Oversee website performance, UX optimization, and landing page development (using CMS tools).
• Use tools like Google Analytics, Google Tag Manager, and Heatmaps to track performance and user behavior.

• Email Marketing & Automation:

• Plan and execute email marketing campaigns for customer engagement, product promotions, and retention.
• Use marketing automation tools (e.g., HubSpot, Zoho, Mailchimp) to nurture leads and trigger workflows.

• Content & Branding:

• Collaborate on the development of blogs, infographics, and digital brochures.
• Ensure all digital touchpoints align with brand guidelines and tone of voice.

• Performance Reporting:

• Generate campaign performance reports and dashboards.
• Analyze KPIs to recommend actionable improvements and insights to stakeholders.

Qualifications

• 3-5 years of progressive experience in digital marketing, with at least 3-5 years in any agency or preferably within the BFSI or NBFC sector.

• Proven track record of designing and executing successful digital strategies that have significantly contributed to business growth and ROI.
• Demonstrated ability to strategically manage and optimize relationships with multiple external agencies and technology partners and Internal Stake holders.
• Exceptional analytical, strategic thinking, and project management skills, with the ability to translate complex data into clear, actionable insights.
• Deep understanding of financial products (loans, investments, insurance, etc.) and the regulatory landscape in the BFSI/NBFC sector is highly advantageous.
• Relevant certifications in Digital Marketing (e.g., Google Ads, Google Analytics, HubSpot, Meta Blueprint, etc.) are a significant asset.