Digital Marketing Manager

2 - 6 years

3 - 4 Lacs

Posted:5 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Develop and execute digital marketing strategies across various channels, including Google Ads, SEO, social media marketing, and content marketing.
  • Manage and optimize digital campaigns to achieve desired performance metrics such as conversions, click-through rates, and return on ad spend (ROAS).
  • Collaborate with cross-functional teams to integrate offline and online marketing efforts for seamless customer engagement.
  • Analyze campaign performance using data analytics tools like Google Analytics to identify areas of improvement.
  • Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.

Preferred candidate profile

  • 2-6 years of experience in digital marketing or a related field.
  • Strong understanding of Google Ads, Google AdWords, Performance Marketing, Social Media Marketing, Content Marketing, Online Marketing concepts.
  • Proven track record of developing successful digital campaigns that drive business results.

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