5602 Digital Marketing Jobs - Page 4

Skill required: Marketing Operations - Web Application Development Designation: Web Developer Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We are looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.You will be working as a part of the Digital Marketing team to understand and help clients market their products or services using digital technologies, mainly on the internet, but also including mobile phone apps, display advertising, e-commerce/online shopping website, and any other digital medium. The Program and Project Management team is highly focused on delivering successful projects to clients on time while ensuring that they are well within the scope and the budget. The team is responsible for initiating, planning, and executing projects while also tracking, managing dependencies, predicting, and mitigating risks. This team is also responsible for establishing and maintaining relationships with key stakeholders and third- party vendors. ROLE AND RESPONSIBITIES:Develop Web Pages in Adobe Experience Manager Solving technical questions for the team What are we looking for Adobe Experience Manager (AEM)Hyper Text Markup Language (HTML)Cascading Style Sheets (CSS)Problem-solving skillsAdaptable and flexibleDetail orientationAgility for quick learningWritten and verbal communication Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Description Job Title : Business Strategy & Marketing (BSM) Job Date: 24 -06-25 Job Location : Gurgaon Cyberhub, 30% travel within Gurgaon Job Type : Full Time Job Summary : We are looking for a dynamic professional to manage Business Strategy and Marketing functions for residential real estate projects. The ideal candidate will drive project success through strategic planning, client relationship management, data analytics, and innovative marketing campaigns. Job Responsibilities : Business Strategy: Develop and deliver business development pitches to real estate developers in collaboration with the sales team. Create and implement marketing and sales strategies to maximize performance and revenue outcomes. Build and maintain strong professional relationships with clients (developers) and their teams. Track project progress using data-driven metrics, identify key issues, and propose actionable solutions. Conduct regular performance reviews using dashboards and presentations. Manage and deploy the organization's proprietary Tech Suite for all assigned projects from start to finish. Train client teams on the usage of internal tech tools and dashboards. Ensure process compliance and consistent tool usage across internal project teams. Collaborate with the central strategy team for the execution of regional or nationwide residential initiatives. Marketing: Own and execute the end-to-end marketing strategy for assigned real estate projects across different locations. Plan and manage integrated strategies, communication approaches, media planning, and budgeting. Coordinate with clients (developers) and external agencies/vendors to ensure alignment on marketing deliverables. Develop creative briefs and work with agencies to produce compelling communication materials. Collaborate with digital marketing partners to plan and track campaign performance. Explore and implement innovative marketing and sales techniques. Lead the planning and execution of events, exhibitions, alliances, and on-ground activations such as society and club events. Job Requirements: Prior knowledge of the Real Estate Industry and experience working with marketing/advertising agencies. Basic understanding of internet trends, social media platforms, and digital advertising tools. Analytical mindset with strong skills in data analysis and reporting. Problem-solving ability and a structured approach to ambiguous business challenges. Proficiency in Microsoft Office tools especially PowerPoint and Excel. Salary & Perks : Salary no bar for the right candidate. Competitive salary commensurate with experience and qualifications. Opportunity for career growth and advancement. If you're ready to take your career to new heights, don't miss this opportunity! Apply now by sharing your latest resume along with Current CTC, Expected CTC, and notice period details to support@smashrglobal.com with the subject line "[Position Applied for] Application - [Your Name]". Feel free to share this job with your network if you know someone who would excel in this role. Join the dynamic team and be part of our client's growth story. We can't wait to hear from you! Please send your latest resume to support@smashrglobal.com

Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThis position is responsible for supporting the development and execution of brand initiatives, ensuring alignment with strategic objectives, and driving customer satisfaction by delivering a high-quality and cohesive brand experience. The role focuses on executing marketing strategies, supporting store operations, and monitoring brand performance to enhance customer engagement and loyalty.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for Proficiency in branding and marketing strategies.Strong understanding of retail and customer service operations.Data analysis and reporting skills to track performance metrics.Knowledge of digital marketing tools and platforms.Proficiency in Microsoft Office Suite and design tools (e.g., Adobe Creative Suite).Excellent communication and interpersonal skills.Strong organizational and project management abilities.Creative thinking with a customer-centric approach.Attention to detail and a commitment to quality.Ability to work collaboratively with cross-functional teams.Problem-solving skills with the ability to manage competing priorities.experience in brand management, marketing, or retail operations.Experience in the food and beverage or hospitality sector is highly desirable.Proven track record of executing brand strategies and driving customer engagement.Experience collaborating with franchise or multi-site operations is a plus. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsEnsure adherence to the brands guidelines across all customer touchpoints, including product presentation, store layout, and marketing materials.Collaborate with the marketing team to roll out campaigns and promotions tailored to customer preferences and market trends.Operational Excellence:Work closely with operations teams to ensure brand standards are integrated into day-to-day store activities and services.Partner with franchisees, store managers, and external agencies to ensure seamless execution of brand initiatives.Analyze brand performance metrics, customer feedback, and market trends to identify opportunities for improvement and innovation.Provide training and resources to store teams to enhance understanding and implementation of brand strategies.Address brand execution challenges promptly, ensuring high standards of service and customer satisfaction.Ensure all brand activities adhere to relevant legal and regulatory requirements. Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Oversee multiple eDetail projects of marketing material development for various markets Lead daily communications very effectively with markets and their corresponding agencies Track multiple eDetail projects concurrently & ensure all projects are on schedule Proactively highlight risks/issues to client, Production Director, especially risks associated w.r.t any project missing a deadline Maintain a detailed view of projects & publish daily, weekly & monthly dashboards of all projects handled Prioritize projects and clearly understand the context of various individual tasks Assist Production Director with delivering key projects/initiatives on timely basis Partner with local agencies and ensure timely delivery of project Participate/Facilitate status meetings with relevant stakeholders Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Identify training needs based on process changes & update all documentation in a timely manner. Manage project status reporting. Maintain and publish issue logs with documented effort to indicate timely closure/mitigation of issues/risks. Create and maintain process diagrams. OE documentation. What are we looking for Program Project ManagementAgile Project ManagementAdobe Experience Manager (AEM) SitesCascading Style Sheets (CSS)Hyper Text Markup Language (HTML)Ability to perform under pressureProblem-solving skillsDetail orientationAdaptable and flexibleAgility for quick learningContinuously be focused on delivering results Excellent written & Oral communication skillsGood to have Skills Certifications Adobe CC / Graphic Designing Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Bus & Technology Delivery New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years Language - Ability: English(Domestic) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Customer Support OperationsAgility for quick learningProblem-solving skillsDigital Marketing Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Delivery - Business Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIAs a Data Analyst, you will play a crucial role in extracting, analyzing, and interpreting complex data sets to uncover meaningful patterns and trends. You will collaborate with various teams to provide actionable insights that support strategic decision-making. What are we looking for Data Extraction and Cleaning Business Insights Digital Marketing Analytics Data Analysis Adaptable and flexible Written and verbal communication Commitment to quality Ability to work well in a team Agility for quick learning Data Visualization Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Loyalty Advisor will be responsible for driving the development and delivery of Clients loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage BP customers, foster brand advocacy, and drive business performance. Role requires Digital Marketing Ads & Promotion creation/designLoyalty Program Management:Oversee the day-to-day operation and continuous optimization of Clients loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis. Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Clients loyalty offerings. Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. What are we looking for Technical Skills: Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies:Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments. Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements. Innovation and Creativity:Ability to think outside the box, bringing fresh ideas to continually evolve and improve loyalty programs. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Digital Content Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign)Good eye for design and detailAbility to work on multiple projectsStrong communication skillsKnowledge of motion graphics, video editing, or UI/UX is a plusExperience with tools like Figma or SketchBasic HTML/CSS knowledge Roles and Responsibilities: Responsibilities:Create graphics for digital and print useWork with the team to understand design needsEnsure designs follow the companys brand styleMake changes based on feedbackMeet deadlines for all design projects Qualification Any Graduation

Skill required: User-Generated Content Moderation - Content Moderation Designation: Trust & Safety New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do You will be responsible for analyzing and reviewing user profiles, audio, videos, and text-based content and/or investigating, escalating and/or resolving issues that are reported by users or flagged by the system. Due to the nature of the role, the individual may be exposed to flashing lights or contrasting light and dark patterns. Content moderation is meaningful work that helps keep the internet safe. It may also be challenging, at times. In the context of this role, individuals may be directly or inadvertently exposed to potentially objectionable and sensitive content (e.g., graphic, violent, sexual, or egregious). Therefore, content moderators need strong resilience and coping skills. We care for the health and well-being of our people and provide the support and resources needed to perform their role responsibilities. Active participation in Accentures well-being support program, designed specifically for the Trust & Safety community, provides valuable skills to promote individual and collective well-being. The Content Moderation team focuses on reviewing photos, videos, and text-based content and make judgments as to whether reviewed content is in violation of our Client s terms of services. They review content that may be sensitive in nature. They ensure every piece of content in violation of the clients terms of services is accurately identified and flagged for action in a timely manner. What are we looking for Adaptable and flexible Problem-solving skills Detail orientation Ability to establish strong client relationship Agility for quick learning Strong coping, emotional resilience, and stress-management skills Excellent comprehension, communication, and (insert language) skills Ability to perform duties objectively, devoid of inherent biases or personal beliefs, in the best interest of client policies Strong attention to detail Comfort synthesizing and analyzing information from multiple streams Strong critical thinking and decision-making skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Review, classify and/or remove content according to client guidelines, using specific tools and channels Understand and remain updated on changing client policies and guidelines Investigate, resolve, and relay complex content issues to the broader Trust and Safety team Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneouslyPreferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for Adobe Marketo Engage - Certified Ability to manage multiple stakeholdersAbility to perform under pressureAgility for quick learningCollaboration and interpersonal skillsCommitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory)Train onshore and client stakeholders on the nurture-based skills (mandatory) Qualification Any Graduation

Digital Campaign Execution & Optimization paid ad campaigns on Google Ads, Meta Ads, and YouTube. Oversee on-page SEO hygiene (meta tags, URL structure, internal linking E-commerce product listings, promotions, reviews Amazon, Flipkart, Pepperfry,

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to manage multiple stakeholdersAbility to meet deadlinesCommitment to qualityResults orientationStrong analytical skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1-3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery.3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality AssuranceReview and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: EducationBachelors degree or Preferred in Marketing, Advertising or related field.Experience2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to DetailStrong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical MindsetStrong data analysis skills and comfort with numbers to make informed decisions.Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.Problem-SolvingAbility to troubleshoot and resolve issues in a timely and efficient manner Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsPreferred Skills: Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs Qualification Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Graphic Producer/Print artworker at level 10 should possess expert knowledge of the Adobe InDesign, Adobe Illustrator and Adobe Photoshop tool for Print artwork creation. Should be proficient in oral and written communication skills. Work closely with the Project Manager in their day to day work and act as a subject matter expert and backup for their managers. They should be able to manage people and work as a Team leader. What are we looking for Adaptable and flexibleAbility to perform under pressureProblem-solving skillsDetail orientationAbility to establish strong client relationshipExperience / Skill sets:7-10 years of experience in Print artwork with good knowledge of Adobe tools.Strong written and oral communication skills, able to get on calls with onshore team/clients, understand the requirements and propose alternative options to enhance the artworkTechnical Skills: Adobe Creative Suite, Understanding Print color profiles and technicalitiesStrong expertise of print production processes, including color management, file formats, and pre-press procedures.MSOffice - Able to effectively use MS Excel, MS Outlook, MS PowerPoint Roles and Responsibilities: Experience in Adobe InDesign, Adobe Illustrator and Adobe PhotoshopAnalyzing the work received from client/onshore and identify the missing elements in the same.Responsible to create and adapt print artworks based on design specifications and client requirements.Should be able to create design artworks from scampsCreative Design - Design projects from concept to completion. Develop and produce diverse visual materials, including brochures, advertisements, and corporate reports.Brand Consistency - Ensure all designs align with the brands guidelines to maintain a cohesive visual identity.Organise constructive feedback sessions, trainings and creative direction to enhance team output and guide and support junior designers, fostering growth and skill enhancement.Clearly articulate design concepts and ideas to internal and external stakeholders.Work closely with marketing and other departments to align design strategies with broader business objectives.Stay flexible and efficient in fast-paced, deadline-driven environments.Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality standards.Stay updated on the latest design trends, tools, and technologies to keep designs innovative and fresh.Expertly use design tools such as Adobe Creative Suite and other relevant software.Maintain a meticulous eye for detail to ensure flawless final outputs.Make confident and informed decisions to drive creative excellence.Prepare artwork files for print production, ensuring they meet industry standards.Communicates with clients on call, chat, emailProblem solving skillsCapable of functioning and delivering under tight deadlinesPossesses a thorough understanding of Graphic ProcessAble to devise ideas quicklyFlexible to work in shiftsSelect and apply appropriate fonts and typefaces for impactful designs.Edit and manipulate images to enhance visual appeal and meet project needs.Ability to handle tight project delivery deadlines and multiple projects simultaneouslyHighly organized, detail oriented, and results focusedDemonstrate ability to think strategically Qualification Any Graduation

Job Title - GN - SONG - Service - Genesys - Analyst Management Level: 11-Analyst Location: Pune, PDC3B Must-have skills: Design Good to have skills: Genesys PureConnect, Genesys Engage, Consulting experience across any of the CCaaS/Customer Service solutions (Amazon Connect, Nice, Verint, Cisco, Five9, Sprinklr, Twilio, Salesforce, Servicenow, Adobe, Microsoft Azure, Google Cloud etc.) Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Develop and execute technology transformation strategies, oversee implementation projects, and optimize digital capabilities for business efficiency. Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting Global Networks SONG practice. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of these, you will Functional Experience:Ability to analyze and suggest recommendations around contact center's functions, products & technology solutions covering AI & Gen AI solutions Industry Experience:Knowledge & Experience in any of industry divisions such as Communication Media & Technology, Financial Services, Health & Public Services, Products & Resources Use in depth understanding of Genesys Cloud/Engage:Ability to work in high-paced and complex projects. Apply understanding of CC Customer Service processes:Possess a strong and well-established record of accomplishment in designing and delivering customer interaction solutions across various interaction channels (IVR, web, email, chat, SMS, Social Media etc.) Deploy thorough understanding of Genesys Architecture/Framework:Leading-edge expertise in implementing multichannel center applications using Genesys tools including Architect, Admin, Collaborate Bring your best skills forward to excel at the role: Ability to use technical exposure to contact center and overall customer service areas:In depth understanding of Genesys Cloud/Engage. Plan, design, implementation, configuration of Genesys Cloud CX(PureCloud)/Engage Experience with IVR, Outbound Voice, Email, social media, Chat, Video and (a)synchronous messaging services Integration of Genesys cloud CX with enterprise systems Developing custom applications using Genesys platform SDK/APIs Work Experience related to CICD tools. Easily work in high-paced and complex projects:Use understanding of industry specific Customer Service processes, operations, and functional needs Deploy a strong designing skill:Deliver customer interaction solutions across various interaction channels (IVR, web, email, chat, SMS, social media etc...), quality monitoring, WFM, Gamification, BYOC Edges, Recording etc. Maximize application design and development experience:Implement the orchestration platform of Genesys preferably in Fortune 500 companies with sophisticated customer interaction operations, leading Self Service vendor organizations, or leading consulting firms. Functional and hands on experience on Voice and Non-Voice (SMS, Email, Chat etc.) applications solutioning using Architect/Composer/Interaction Designer/Interaction Attendant, Genesys Composer, designing and implementing key business processes in the domain of Customer Services, Genesys Cloud/Engage administration & application development. Whats in it for you An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 3 to 5 Years Educational Qualification: B.Com

Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English - Intermediate About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for . Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Bus & Technology Delivery Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for Customer Support OperationsProblem-solving skillsAgility for quick learningHands-on experience with trouble-shootingDigital Marketing Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Title - Marketing Automation B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level :06 - Senior Manager Location:Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary : The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklrs AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklrs Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklrs (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklrs Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: - Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations - Strong understanding of customer experience management and marketing automation - Cross functional collaboration - Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | AccentureQualification Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA

Skill required: User-Generated Content Moderation - Content Moderation Designation: Trust & Safety New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do You will be responsible for analyzing and reviewing user profiles, audio, videos, and text-based content and/or investigating, escalating and/or resolving issues that are reported by users or flagged by the system. Due to the nature of the role, the individual may be exposed to flashing lights or contrasting light and dark patterns.Content moderation is meaningful work that helps keep the internet safe. It may also be challenging, at times. In the context of this role, individuals may be directly or inadvertently exposed to potentially objectionable and sensitive content (e.g., graphic, violent, sexual, or egregious). Therefore, content moderators need strong resilience and coping skills. We care for the health and well-being of our people and provide the support and resources needed to perform their role responsibilities. Active participation in Accentures well-being support program, designed specifically for the Trust & Safety community, provides valuable skills to promote individual and collective well-being. What are we looking for Strong coping, emotional resilience, and stress-management skillsExcellent comprehension, communication, and English language skillsAbility to perform duties objectively, devoid of inherent biases or personal beliefs, in the best interest of client policiesStrong attention to detailComfort synthesizing and analyzing information from multiple streamsStrong critical thinking and decision-making skills Roles and Responsibilities: Review, classify and/or remove content according to client guidelines, using specific tools and channelsUnderstand and remain updated on changing client policies and guidelinesInvestigate, resolve, and relay complex content issues to the broader Trust and Safety team Qualification Any Graduation

Job Title :Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice Management Level :7 - Manager Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer Job Summary As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization. Additional Information : Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 8 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery.3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: Education:Bachelors degree or Preferred in Marketing, Advertising or related field.Experience:2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to Detail:Strong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical Mindset:Strong data analysis skills and comfort with numbers to make informed decisions.Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.Problem-Solving:Ability to troubleshoot and resolve issues in a timely and efficient manner Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsPreferred Skills: Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs Qualification Any Graduation

Skill required: Marketing Operations - Digital Project Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise,while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital MarketingServices & Customer Engagement and Media Growth Services. Strong verbal and written communication skillsExperience with reporting and projectmanagement. Offer deep knowledge in HTML5, CSS3, and responsive design principles for emails, landing pages, and forms is a plus. Strong Knowledge ofemail 2.0 module container concept Collaborate with designers, developers, and stakeholders to translate visual designs into functional web elements. Monitor,analyze and report on the performance of marketing initiatives, using metrics to inform future strategies.Use data-driven insights to continuously improve marketing efforts. Customizing and creating new report templates as per requirement.Troubleshooting technical issues with the campaign executionCreatingand managing the userpermissions and asset access rightsManaging and configuring the different instance environments Flexible working in shifts Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, etcOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for Hyper Text Markup Language (HTML)Cascading Style Sheets (CSS)Agile Project ManagementHTML5Adaptable and flexibleProblem-solving skillsDetail orientationAgility for quick learningAbility to perform under pressureProgram Project Management Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adaptingexisting methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance wouldbe provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role mayrequire you to work in rotational shift Qualification Any Graduation

Job Title :Marketing and Customer Analytics Consultant | Strategy & Consulting Global Network Song Practice Management Level :9 - Consultant Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Transformation, Marketing and Customer Analytics, Google Analytics, Adobe Analytics, Adobe CJA, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Ads Data Hub, Firebase, Appsflyer, Visualization Tools (Tableau, PowerBI, Google Data Studio) Job Summary As a Marketing and Customer Analytics Consultant, you will be responsible for conducting user experience assessments, optimizing customer journeys, and managing digital analytics processes. Your role will involve gathering business requirements, designing solutions, and integrating online activity data with customer data platforms (CDPs). Roles & Responsibilities : Conduct user experience assessments/audits on websites/apps and assess digital analytics capabilities. Provide recommendations to optimize customer journeys and improve marketing initiatives, personalization, and advertising strategies. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels and integrate it with CDPs. Work as a Business Analyst (BA) or Product Owner (PO) for web analytics and tag management implementations. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Collaborate with marketing, analytics, data, and other teams to generate insights and devise customer segment-specific approaches. Professional & Technical Skills : Must Have Skills: Proficiency in marketing transformation, digital marketing, web analytics, and customer analytics. Strong understanding of customer journeys, KPIs/metrics, data collection requirements, and dashboard/report development. Hands-on experience with Google Analytics, Adobe Analytics, Adobe CJA, and their integration with MarTech/AdTech stacks. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads Data Hub, Firebase, Appsflyer, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of advertising technologies, cross-device and omnichannel consumer experiences, paid and owned media platform integrations, campaign tracking, and attribution tools. Additional Information : Proven working experience (5+ years) in digital analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong knowledge of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Experience in implementing tools like Google Analytics, Adobe Analytics, and Adobe CJA, and integrating them with MarTech/AdTech stacks. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 3+ years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 5 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

Skill required: Delivery - Marketing Analytics and Reporting Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Analytical processes and technologies applied to marketing-related data to help businesses understand and deliver relevant experiences for their audiences, understand their competition, measure and optimize marketing campaigns, and optimize their return on investment. What are we looking for Marketing Analytics Storytelling with data Insights generation Visualization Adaptable and flexible Ability to handle disputes Ability to work well in a team Problem-solving skills Ability to manage multiple stakeholders Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation