Digital Marketing Head & Transformation

As a Content Marketing Specialist, you will play a key role in driving engagement in the digital space for the product category. Your responsibilities will include: - Ideating and producing product category specific content for social media and mobile platforms to enhance brand awareness. - Promoting content on external social media platforms to reach a wider audience with branded content. You will also be tasked with: - Actively monitoring website and social media analytics for the brand and competitors to gather insights. - Utilizing analytics to inform content development and communication strategies for enhanced user engagement. - Analyzing consumer interests across demographics and geographies to drive business insights. In addition, you will: - Personalize user experiences across digital touch points using data analytics to optimize brand engagement. - Develop the brand's website as an alternate revenue channel and manage schemes and offers for the ecommerce business. - Oversee demand forecasting and inventory levels in collaboration with product and supply chain management teams. You will be expected to: - Coordinate with supply chain management, service, and finance teams to ensure prompt issue resolution. - Contribute towards achieving 100% customer satisfaction through effective collaboration and problem-solving.,