Digital Marketing Expert

Job Summary:

We are looking for an experienced and data-driven Digital Marketing Expert to lead the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be well-versed in performance marketing, SEO/SEM, content strategy, social media, and data analytics — with the goal of driving traffic, engagement, leads, and revenue.

Key Responsibilities:

Develop and execute digital marketing campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).

Manage SEO/SEM strategies to improve organic search rankings and visibility.

Plan and manage pay-per-click (PPC) advertising budgets and ROI.

Oversee social media marketing and content strategy to increase brand awareness and engagement.

Monitor and analyze website traffic using Google Analytics and other tools.

Optimize landing pages, website content, and conversion paths to improve performance.

Collaborate with content, design, and development teams to create campaign assets.

Conduct market research and competitor analysis to identify opportunities.

Manage email marketing campaigns, including list segmentation, A/B testing, and automation.

Generate performance reports with actionable insights.

Stay updated with the latest trends, technologies, and best practices in digital marketing.

Qualifications & Skills:

Bachelor’s degree in any field.

2–4+ years of proven experience in digital marketing.

Strong knowledge of SEO, Google Ads, Facebook Ads Manager, Google Analytics, and CRM tools.

Proficiency with tools like SEMrush, Ahrefs, HubSpot, Canva, Mailchimp, or similar.

Experience in managing budgets and optimizing ROI.

Strong analytical skills and attention to detail.

Excellent communication and project management skills.

Ability to work independently and in a team environment.

Preferred Certifications (a plus):

Google Ads Certification

Google Analytics Certification

HubSpot Inbound Marketing

Facebook Blueprint Certification

Benefits:

Competitive salary and performance bonuses

Flexible working hours / Remote work options

Learning & development opportunities

Health insurance and wellness programs (if applicable)

Creative and collaborative work culture.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Schedule:

• Day shift

Work Location: In person