Digital Marketing Expert

Company: ArisUnitern RE Solutions Pvt Ltd

Overview

ArisUnitern is seeking a proactive and creative Digital Marketing Executive to join our real estate team. The ideal candidate will drive digital campaigns, generate quality leads, and elevate our brand's online presence using the latest digital marketing tools and strategies.

KEY RESPONSIBILITIES

Digital Campaign Management

Plan, implement, and optimize campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, and other digital channels.

Work closely with creative and design teams to develop impactful ad creatives and landing pages.

Social Media Management

Develop and schedule engaging property-focused content on social media platforms.

Manage community engagement by responding to inquiries and nurturing online relationships.

Lead Generation & CRM Integration

Deploy targeted ads to attract and capture qualified leads for property inquiries.

Integrate ad campaigns with CRM systems to ensure efficient lead tracking and nurturing.

Analytics & Reporting

Monitor campaign KPIs (e.g., cost per lead, click-through rate, conversion rate).

Analyse performance data and produce actionable insights to optimize campaigns for ROI.

SEO & Content OptimizationEnhance website and landing page content to improve search engine rankings and organic traffic.

Deploy content marketing strategies to support brand growth.

Collaboration

Coordinate with sales, design, and content teams for aligned marketing efforts.

Provide regular updates and reports to management on campaign performance and opportunities.

Required Skills and Qualifications

Experience with Meta (Facebook/Instagram) and Google Ads platforms.

Skills in audience targeting, retargeting, and conversion funnel optimization.

Proficiency in Google Analytics and Ads Manager.

Strong copywriting, creative, and visual communication skills relevant to real estate.

Knowledge of SEO, SEM, and best digital marketing practices.

Effective organization and project management skills.

Preferred Qualifications

#REAL ESTATE EXPERIENCE IS MUST

Degree in Marketing, Digital Marketing, or related discipline.

Certifications in Google Ads and/or Meta Ads.

Experience in real estate digital marketing is an advantage.

Familiarity with CRM systems and automation tools.

Portfolio of successful digital marketing and lead generation campaigns.

Benefits

Competitive salary

Opportunity to collaborate with industry experts and use innovative marketing tools.

Professional development support.

Creative and growth-oriented work environment at ArisUnitern.

Job Type: Full-time

Pay: ₹45,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• meta ads: 4 years (Preferred)

Work Location: In person