Digital Marketing executive(Google ads specialist)

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Video, and App networks.

• Conduct keyword research, competitor analysis, and identify targeting opportunities.

• Optimize campaigns for CPC, CTR, conversions, and quality score.

• Prepare and manage ad copies, landing page alignment, and A/B testing.

• Monitor campaign performance and create daily/weekly/monthly reports.

• Track conversions using Google Analytics, Tag Manager, and other tracking tools.

• Manage budgets and ensure campaigns deliver within the allocated spend.

• Stay updated with the latest Google Ads trends, tools, and best practices.

• Collaborate with design, content, and sales teams for integrated marketing strategies.

• Identify growth opportunities and recommend improvements to increase campaign performance.

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Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 2–4 years of experience managing Google Ads campaigns (Search, Display, Video, etc.).

• Strong understanding of Google Ads Manager, Google Analytics, and Tag Manager.

• Good analytical and reporting skills.

• Ability to work with tight deadlines and manage multiple campaigns.

• Excellent communication and problem-solving skills.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person