Digital Marketing Executive

Digital Marketing Executive – Job Description

A Digital Marketing Executive is responsible for developing, implementing, and managing online marketing campaigns that promote a company’s products, services, or brand. This role plays a major part in enhancing brand awareness, driving website traffic, and generating leads or customers.

Key Responsibilities1. Campaign Management

• Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Monitor campaign performance and make data-driven adjustments to improve ROI.

2. Social Media Management

• Create, schedule, and publish engaging content across social media channels.
• Manage community interactions and respond to comments/messages.
• Track platform analytics and develop strategies to grow audience and engagement.

3. SEO & Website Optimization

• Perform keyword research and implement SEO best practices.
• Optimize website content, landing pages, and blog posts for search engines.
• Collaborate with developers or content teams to ensure site performance and usability.

4. Content Creation

• Assist in creating high-quality content such as blog posts, email newsletters, infographics, and promotional materials.
• Coordinate with designers and writers to create visually appealing and compelling marketing assets.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, CRM systems, and platform insights to analyze campaign performance.
• Prepare monthly/weekly performance reports with recommendations for improvement.

6. Email Marketing

• Plan and execute email campaigns, including segmentation, automation, and A/B testing.
• Monitor open rates, click-through rates, and conversions to improve performance.

7. Market Research

• Analyze competitor activities, trends, and customer behavior to inform marketing strategy.
• Identify opportunities for growth and new digital channels.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong understanding of digital marketing concepts and best practices.
• Hands-on experience with SEO, SEM, social media ads, email marketing, and analytics tools.
• Excellent communication and copywriting skills.
• Ability to analyze data and draw actionable insights.
• Knowledge of design tools (e.g., Canva, Adobe Suite) is a plus.

Personal Attributes

• Creative thinker with a strong sense of initiative.
• Detail-oriented with good organizational skills.
• Able to work under deadlines and manage multiple projects.
• Team player with a collaborative mindset.

Education

Graduate Preferred

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person