Digital Marketing Executive

As a Sr. Digital Marketing Executive at Silver Fern Education Consultants, you will be responsible for managing and executing social media marketing campaigns, analyzing web analytics, and implementing online marketing strategies in alignment with the company's goals. Your role will involve collaborating with various teams to design and develop digital marketing initiatives. Your responsibilities will include: - Managing and optimizing ongoing paid digital ad campaigns on platforms such as Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions. - Handling social media platforms end-to-end, including daily content scheduling, community engagement, and analytics reporting. - Creating, monitoring, and reporting performance metrics for all digital platforms, identifying improvement opportunities. - Collaborating with the creative team to design and execute high-performing social media and ad creatives. - Conducting keyword research and SEO audits to optimize website content for higher visibility and improved search rankings. - Maintaining and updating the company website to ensure content accuracy, functionality, and alignment with campaigns. - Managing lead generation campaigns through paid media channels and analyzing cost-per-lead performance. - Setting up and managing remarketing and conversion tracking tools like Facebook Pixel, Google Analytics, and Google Tag Manager. - Assisting in the development and execution of email marketing campaigns, including list management and A/B testing. - Running competitor analysis, sharing monthly performance insights, and creating performance dashboards and detailed monthly reports for all digital assets and ad campaigns. You will also be required to stay updated with the latest trends in digital marketing tools, channels, and strategies and assist in aligning digital strategy with ongoing marketing campaigns and events. Additionally, you will identify potential new digital marketing platforms or strategies, make data-backed recommendations, and ensure alignment of messaging and visuals with brand tone and communication guidelines. Qualifications required for this role include: - Social Media Marketing and Online Marketing skills - Digital Marketing and Web Analytics skills - Strong Communication skills - Experience with digital marketing tools and platforms - Ability to work effectively in a team-oriented environment - Experience in Lead generation part - Experience in the education industry If you possess the relevant experience and skills for this position and are interested in contributing to our dynamic team in the education consulting industry, we welcome you to apply.,