Digital Marketing Executive

Description

We are seeking a motivated Digital Marketing Executive to join our team in India. The ideal candidate will have 1-5 years of experience in executing effective digital marketing strategies to enhance our online presence and achieve business goals.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the company's website.
• Manage and optimize social media campaigns across various platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Create engaging content for blogs, social media, and email marketing campaigns.
• Analyze website traffic and user behavior using tools such as Google Analytics to improve marketing effectiveness.
• Collaborate with the design team to create visually appealing marketing materials.
• Conduct market research to identify trends and target audiences for campaigns.
• Monitor and report on campaign performance metrics and adjust strategies as needed.

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1-5 years of experience in digital marketing or related field.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, and Hootsuite.
• Strong knowledge of SEO, PPC, social media advertising, and email marketing.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Familiarity with graphic design tools such as Adobe Photoshop or Canva is a plus.