Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary:

We are seeking a motivated and enthusiastic Digital Marketing Executive to join our in-house marketing team. This is an excellent opportunity for a recent graduate or someone with up to 1 year of experience to develop their digital marketing skills in a dynamic, collaborative environment. You will be responsible for supporting and executing various online marketing strategies to drive traffic, engagement, and lead generation.

Key Responsibilities:

• Search Engine Optimization (SEO):
• Conduct keyword research and implement SEO best practices.
• Optimize website content, meta tags, and landing pages.
• Monitor and report on website traffic using Google Analytics and other SEO tools.
• Social Media Marketing (SMM):
• Assist in managing and posting on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Engage with the online community and respond to comments/messages.
• Track engagement metrics and suggest improvements.
• Content Marketing:
• Coordinate with content creators to develop blog posts, website content, and marketing copy.
• Assist in content planning, scheduling, and publishing.
• Proofread content to ensure clarity, grammar, and brand consistency.
• Email Marketing:
• Assist in designing and sending email campaigns via tools like Mailchimp, Zoho Campaigns, etc.
• Build and maintain email databases.
• Track open rates, click-through rates, and conversions.
• Paid Advertising:
• Support in running PPC campaigns across Google Ads, Facebook Ads, and other channels.
• Monitor performance and compile campaign reports.
• Assist in budget tracking and ROI analysis.
• Analytics and Reporting:
• Generate weekly/monthly performance reports.
• Track KPIs and recommend actionable strategies.
• Use tools like Google Analytics, Search Console, and SEMrush.
• General Support:
• Stay up to date with the latest digital marketing trends and best practices.
• Assist in planning and executing marketing campaigns and events.
• Coordinate with design, content, and development teams.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0–1 years of experience in digital marketing (internships included).
• Basic knowledge of SEO, Google Ads, Google Analytics, and social media platforms.
• Familiarity with tools like Canva, Mailchimp, WordPress, or similar.
• Strong written and verbal communication skills.
• Proactive attitude with a willingness to learn and adapt.
• Ability to multitask and work effectively in a team.

Preferred Qualifications (Not Mandatory):

• Google Ads or HubSpot certification.
• Knowledge of basic HTML/CSS.
• Experience using marketing automation tools or CRMs.

Benefits:

• In-office work with professional mentorship and training.
• Career growth opportunities and exposure to live campaigns.
• Positive work environment.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person