Digital Marketing Executive

About the Company:

Nostrum Fashion Pvt. Ltd. is a rapidly growing fashion and lifestyle brand known for its trend-driven designs and strong retail presence across India. We are expanding our digital footprint and seeking a dynamic Digital Marketing / Performance Marketing Executive to lead our online growth through innovative, data-driven marketing strategies.

Job Summary:

The Digital Marketing Executive will be responsible for creating, managing, and optimizing digital advertising campaigns to drive brand visibility, traffic, and online sales. The ideal candidate will have hands-on experience in fashion e-commerce marketing and a passion for performance-driven results.

Key Responsibilities:

· Plan and execute paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and affiliate channels.

· Optimize campaigns for ROAS, conversions, and lead generation.

· Strategize and manage fashion-based digital campaigns to increase brand awareness and drive e-commerce sales.

· Conduct A/B testing for creatives, landing pages, and ad copies to improve performance.

· Work with creative and content teams to develop compelling visual ads and product stories.

· Manage SEO and SEM activities to enhance website ranking and traffic.

· Track, analyse, and report campaign performance using Google Analytics, Meta Ads Manager, and Google Tag Manager.

· Stay updated on digital trends, influencer marketing, and new ad formats suitable for the fashion industry.

· Coordinate with internal teams for product launches, festive campaigns, and seasonal promotions.

Requirements:

· Bachelor’s degree in Marketing, Business, or related field.

· 2–5 years of proven experience in Digital or Performance Marketing, preferably in fashion / lifestyle / e-commerce.

· Strong command over Google Ads, Meta Ads, and Analytics tools.

· Understanding of consumer behaviour, fashion trends, and online shopping funnels.

· Analytical mind-set with data-driven decision-making skills.

· Excellent communication and creative coordination skills.

Key Skills:

· Performance Marketing & Campaign Optimization

· E-commerce Marketing

· Google Ads & Meta Ads

· SEO / SEM

· Google Analytics & Tag Manager

· Social Media Advertising

· Creative Strategy & Brand Positioning

· Data Analysis & Reporting

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person