Digital Marketing Executive

Job Summary:

proactive and creative Digital

Key Responsibilities:

Content Strategy & Execution

• Plan and execute monthly social media content calendars tailored to the brand identity.
• Write compelling copy for posts, captions, reels, and WhatsApp messages.
• Collaborate with designers, photographers, and video teams for content production.
• Ensure content is engaging, relevant, and aligned with ongoing campaigns and seasonal themes.

Influencer Marketing

• Identify, engage, and manage local and regional influencers for campaigns and events.
• Negotiate deliverables and track influencer performance and ROI.
• Coordinate influencer visits, content ideation, and brand collaborations.

Community Engagement

• Manage responses across all platformscomments, DMs, GMB reviews, and messages.
• Maintain a consistent and positive brand voice while interacting with the community.
• Own the content and scheduling of the official LuLu WhatsApp broadcast channels.
• Monitor open rates, clicks, and customer feedback to refine messaging.

Performance & Reporting

• Compile weekly and monthly analytics reports for all pages, influencers and campaigns.
• Provide insights, learnings, and actionable recommendations based on performance metrics.
• Basic knowledge in running awareness and lead-gen campaigns on Meta platforms

Ideation & Campaign Input

• Participate in brainstorming sessions for seasonal campaigns, in-mall events, and store launches.
• Be the face of the video production and in-house content creation.
• Propose platform-specific creative formats and content trends.

Team Coordination & Delegation

• Coordinate with internal creative teams (design & media) to ensure timely delivery.
• Manage external agencies or freelancers as needed.
• Ensure all deliverables are on-brand, on-time, and within scope.

Requirements:

• Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
• 1+ years of relevant experience in social media marketing, influencer coordination, or digital content.
• Strong copywriting skills with an eye for visual aesthetics and storytelling.
• Bilingual (English & Telugu) with a good knowledge on regional content
• Good understanding of regional market trends, audiences, and platforms (Instagram, Facebook, YouTube, WhatsApp).
• Experience with analytics tools like Meta Insights, Google Analytics, or third-party dashboards.
• Foundational knowledge on performance marketing (Meta & Google Ads)
• Basic knowledge of design/editing tools like Canva, CapCut, Photoshop is a plus.