Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Sales & Marketing
Company: Liasotech Private Limited
Location: Jamshedpur, Jharkhand
Salary Range: ₹15,000 – ₹25,000 per month (Based on experience & skills)

About the Company

Liasotech Private Limited is a leading manufacturer of industrial oil filtration machines, hydraulic oil filtration systems, and AMC/ARC service providers to major Steel, Power, Cement, and Heavy Engineering industries across India. We design and supply innovative filtration solutions that enhance machine life, reduce downtime, and optimize industrial performance.

Position Overview

We are seeking a dynamic and creative Digital Marketing Executive to support our sales & marketing team with content creation, lead generation, online campaigning, brand promotion, and customer acquisition. The ideal candidate must have strong digital marketing knowledge, excellent communication skills, and the ability to create high-quality content relevant to industrial & mechanical sectors.

Key ResponsibilitiesContent Creation & Branding

• Create compelling digital content: posts, brochures, videos, blogs, product descriptions, and case studies.
• Develop industrial-focused marketing collateral for oil filtration machines and AMC/ARC services.
• Ensure brand consistency across all digital channels.

Digital Marketing & Lead Generation

• Plan and execute SEO, SEM, and social media marketing campaigns.
• Run targeted Facebook, LinkedIn, Google, and email marketing campaigns for B2B lead generation.
• Track, analyze, and optimize campaign performance.

Sales Support & Client Acquisition

• Support sales team with marketing material, presentations, and digital assets.
• Generate qualified B2B leads and follow up with prospective clients.
• Assist in promoting products during exhibitions, events, trade shows, and client visits.

Advertising & Online Presence

• Manage company social media pages (LinkedIn, Instagram, Facebook, YouTube).
• Handle paid ads, remarketing, and performance campaigns.
• Maintain and update website content regularly.

MIS & Reporting

• Prepare weekly and monthly marketing performance reports.
• Maintain lead tracking sheets, campaign analytics, and conversion reports.
• Proficiency in MS Office (Excel, PowerPoint, Word) is mandatory.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, or related field.
• Certification in Digital Marketing preferred.
• Strong skills in Content creation, copywriting, design thinking, and campaign management.
• Knowledge of SEO, SEM, SMM, Google Ads, Meta Ads, Analytics tools.
• Excellent communication & creative writing skills (English mandatory).
• Ability to work in a B2B industrial environment, especially in mechanical sector marketing.
• Proficiency in MS Office (Excel, Word, PowerPoint) – Mandatory.

What We Offer

• A fast-growing industrial environment with learning opportunities.
• Exposure to B2B marketing for large industries such as Steel & Power.
• Scope for creativity, innovation, and professional growth.
• Supportive team environment with target-based incentives (if applicable).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person