Digital Marketing Executive

About the Role:

We are seeking a creative and performance-driven Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in SEO, content creation, campaign strategy, scripting, and influencer marketing. You’ll play a key role in building brand visibility, engagement, and conversions across digital platforms.

Key Responsibilities:

• Plan and execute digital marketing strategies across multiple channels (social media, search, email, website, etc.).
• Conduct SEO and keyword research to optimize website content and improve search rankings.
• Create, edit, and manage engaging content (blogs, captions, scripts, emails, ad copies).
• Develop creative scripts for video campaigns, ads, and influencer collaborations.
• Plan and manage influencer marketing campaigns — identifying, negotiating, and coordinating with influencers.
• Track and analyze performance metrics to measure campaign success (Google Analytics, Meta Ads, etc.).
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with designers, sales, and development teams to ensure consistent brand messaging.

Requirements:

• 1–3 years of experience in digital marketing or a related field.
• Strong understanding of SEO, SEM, and social media marketing.
• Excellent content writing and storytelling skills.
• Experience in influencer collaborations and campaign management.
• Knowledge of tools like Google Ads, Meta Business Suite, Canva, and Google Analytics.
• Ability to develop data-driven marketing strategies.
• Strong communication, time management, and creative thinking skills.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person