Digital Marketing Executive

Experience: 2+ Years

Job Summary

We are looking for a results-driven Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be well-versed in digital marketing concepts and tools and will help drive traffic, generate leads, and grow brand awareness across all digital platforms

Key Responsibilities

• AI Tools:
  Basic understanding of how to utilize AI Tools like ChatGPT, Grok, Jasper, Gemini, and other popular tools for Digital Marketing task automation.
• Campaign Management:
  Create, manage, and optimize paid search campaigns across platforms (Google Ads, Bing Ads, etc.) including keyword research, ad copy creation, bidding, and budget management.
• Keyword & Audience Targeting:
  Conduct in-depth keyword research and audience segmentation to improve campaign relevance and effectiveness.
• Collaborate with the Development Team:
  Work closely with developers to resolve website issues related to performance, speed, mobile-friendliness, and technical SEO.
• Coordinate with Design Team for Email Campaigns:
  Liaise with designers to develop engaging and visually consistent email marketing campaigns aligned with branding and marketing goals.
• Collaborate with Content Creators:
  Partner with writers, designers, and video creators to produce content that enhances user experience and drives higher engagement and conversions.
• Implement Content Marketing Strategies:
  Execute content marketing plans aimed at attracting and retaining quality traffic through blogs, landing pages, and other digital content.
• Execute Social Media Marketing Strategies:
  Execute social media campaigns to increase brand awareness, audience engagement, and lead generation across platforms.
• Site Optimization:
  Work on execution of SEO audit findings. Keep track of all ongoing SEO improvement tasks with Development and Design Teams.
• CRO Tools Report:
  Create CRO Tools reports on a weekly basis. Keep track of ongoing test outcomes and make changes on the website as per the results.
• Prepare Omnichannel Performance Reports:
  Generate detailed reports summarizing the effectiveness of marketing campaigns across various digital platforms, including actionable insights for improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 3–5 years of experience in digital marketing or a similar role
• Strong understanding of performance marketing, conversion, and online customer acquisition
• Excellent communication and analytical skills
• Basic knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)
• Successfully managed Email Marketing & Social Media Marketing execution
• Experience in coordinating with multiple teams like development, design, and content creators
• Certified in Google Ads, Meta Ads & Digital Marketing Fundamentals

Schedule: Monday to Friday
Opening(s): 1
Work Location: Ahmedabad – India
Job Timing: 1:00 PM to 10:00 PM