Digital Marketing Executive in Travel and Tourism

3 - 8 years

5 - 8 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview

self-driven Marketing Executive

directly with the Founder

Key Responsibilities

A. Lead Generation (Primary Responsibility 50%)

  • Plan and execute digital lead generation campaigns for tour packages
  • Work on Google Search & Social Media platforms to generate qualified leads
  • Optimize landing pages for better conversion
  • Monitor lead quality and cost per lead
  • Coordinate with sales team for lead feedback and optimization

B. SEO & Organic Growth (30%)

  • Perform keyword research for destinations & tour packages
  • Execute on-page SEO directly in WordPress
  • Optimize page titles, meta descriptions, URLs & internal links
  • Upload and optimize blog content
  • Monitor performance using Google Search Console & GA4

C. Social Media & Brand Building (20%)

  • Manage social media pages (Instagram, Facebook, LinkedIn)
  • Plan monthly content calendar aligned with travel seasons
  • Coordinate creatives and captions
  • Maintain premium brand tone and consistency

D. WordPress & Technical Tasks

  • Update website pages, blogs, menus & banners
  • Make basic HTML changes where required
  • Implement SEO plugins (RankMath / Yoast)
  • Optimize images and page structure

Required Skills

  • 3–5 years experience in Digital Marketing
  • Travel & Tourism industry experience (mandatory)
  • Strong knowledge of SEO (on-page)
  • Hands-on WordPress experience
  • Basic HTML knowledge
  • Google Search Console & GA4

Salary & Growth

  • CTC:

    5 LPA – 8 LPA (depending on experience & skills)
  • Growth-oriented role with long-term stability
  • Direct involvement in business strategy

Job Details

  • Location: Gurgaon (In-office)
  • Working Days: Monday – Friday
  • Timings: 10:00 AM – 7:00 PM
  • Reporting: Founder

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