Digital Marketing Executive

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Department:

Employment Type:

Job Summary:

The Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness, lead generation, and customer engagement across digital platforms.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google, social media, email, and websites.
• Manage social media accounts and create engaging content.
• Run and optimize paid ads (Google Ads, Meta Ads, etc.).
• Perform SEO and SEM activities to improve website traffic and rankings.
• Track, analyze, and report campaign performance using analytics tools.
• Coordinate with design and content teams for creatives and campaigns.
• Manage website updates and landing page optimization.
• Monitor trends, competitors, and new digital tools.
• Generate qualified leads and support the sales team.

Required Skills:

• Knowledge of SEO, SEM, SMM, and paid advertising.
• Proficiency in Google Analytics, Google Ads, and social media platforms.
• Content marketing and basic copywriting skills.
• Data analysis and reporting skills.
• Good communication and presentation skills.
• Time management and multitasking ability.

Qualifications:

• Bachelor's degree in Marketing, Business, IT, or related field.
• Certification in Digital Marketing is an added advantage.
• 03 years of experience in digital marketing preferred.

Tools & Platforms:

• Google Analytics, Google Ads
• Meta Ads Manager
• SEO tools (Ahrefs, SEMrush, etc.)
• Email marketing tools
• CRM tools (basic knowledge)

Key Performance Indicators (KPIs):

• Website traffic growth
• Lead conversion rate
• Cost per lead (CPL)
• Social media engagement
• ROI on ad spend