Hype Strategies

Job Title: Digital Marketing Executive Department: Marketing Employment Type: Full-time Job Summary: The Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness, lead generation, and customer engagement across digital platforms. Key Responsibilities: Plan and execute digital marketing campaigns across Google, social media, email, and websites. Manage social media accounts and create engaging content. Run and optimize paid ads (Google Ads, Meta Ads, etc.). Perform SEO and SEM activities to improve website traffic and rankings. Track, analyze, and report campaign performance using analytics tools. Coordinate with design and content teams for creatives and campaigns. Manage website updates and landing page optimization. Monitor trends, competitors, and new digital tools. Generate qualified leads and support the sales team. Required Skills: Knowledge of SEO, SEM, SMM, and paid advertising. Proficiency in Google Analytics, Google Ads, and social media platforms. Content marketing and basic copywriting skills. Data analysis and reporting skills. Good communication and presentation skills. Time management and multitasking ability. Qualifications: Bachelor's degree in Marketing, Business, IT, or related field. Certification in Digital Marketing is an added advantage. 03 years of experience in digital marketing preferred. Tools & Platforms: Google Analytics, Google Ads Meta Ads Manager SEO tools (Ahrefs, SEMrush, etc.) Email marketing tools CRM tools (basic knowledge) Key Performance Indicators (KPIs): Website traffic growth Lead conversion rate Cost per lead (CPL) Social media engagement ROI on ad spend