Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with customers.

Plan and monitor the ongoing company presence on social media (Instagram, Facebook, YouTube, Twitter, Tumblr, Pinterest, Houzz etc.)

Launch optimized online adverts through Google Adwords, Facebook Ads Manager etc. to increase company lead generation activities and brand awareness

Be actively involved in SEO efforts (Keyword Research & Rankings,On-Page & Off-Page optimization, Image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Collaborate with 3D visualizerteams to improve user experience

Measure performance ofdigital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight into onlinemarketing trends and keep strategies up-to-date.

Effectively generate leads from Campaigns and take responsibility for ROI.

Do follow up with the Presales team to fulfill the target of meeting numbers and achieve the same as well in every month.

Create a strategy for Lead Generation Campaign and Social Media posts for customer engagements.

Should prepare a weekly performance report and Presentation of ROI.

Should effectively run Campaigns on YouTube, LinkedIn, and Pinterest.

Requirements

Proven 4-8 yrs. of experience as aDigital Marketing Executive or similar role

Excellent understanding ofDigital Marketing concepts in lead generation

Minimum 3+ yrs. of experience with B2C social media, Google Adwords, email campaigns and SEO/SEM

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing

Excellent communication and interpersonal skills

• Certifications in Google Adwords (Mandatory), Google My Business (Mandatory), Google Analytics (Mandatory), Facebook Blueprint (Not Mandatory)