Digital Marketing Executive, Graduate Admissions

Role Summary:

Digital Marketing Specialist with knowledge of SMM, SEO, SEM, SMO, PPC Marketing, CRM, and Analytical Tools.

Responsibility

• Implement digital marketing campaigns in coordination with the Director of Graduate Admissions to increase traffic, engagement, and conversions across various online platforms, including social media, email, and search engines.
• Work with various content formats such as blogs, videos, podcasts, etc., to create engaging content and optimise our online presence.
• Monitor and analyse key performance metrics to track campaign effectiveness and ROI and provide regular reports and recommendations for improvement.
• Perform competitive analysis to identify opportunities
• Improve conversion of owned and earned media traffic
• Develop effective cross-channel social media optimization strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of graduate Admissions.
• Proactively identify on-page SEO opportunities.
• Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.
• Generate internal reports on a regular basis
• Execute new and creative collaborations

Key Skills:

• Strong verbal communication skills for articulating ideas to colleagues and clients
• Excellent written communication skills for producing high-quality content
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Knowledge of existing and emerging social media platforms
• Creative thinker with a passion for innovation and continuous improvement

Qualification:

• Bachelor's degree in Marketing, Communications, or a related field or with 2 - 4 years of digital marketing experience