Digital Marketing Executive, Graduate Admissions

As a Digital Marketing Specialist, your role involves implementing digital marketing campaigns to enhance online visibility and drive engagement. You will work closely with the Director of Graduate Admissions to strategize and execute campaigns across various platforms. Your responsibilities will include: - Implementing digital marketing campaigns across social media, email, and search engines to increase traffic, engagement, and conversions. - Creating engaging content in various formats such as blogs, videos, and podcasts to optimize online presence. - Monitoring and analyzing key performance metrics to track campaign effectiveness and ROI, providing regular reports and recommendations. - Conducting competitive analysis to identify opportunities for improvement. - Developing cross-channel social media optimization strategies and executing experiments and conversion tests. - Identifying on-page SEO opportunities and improving conversion of owned and earned media traffic. - Creating and managing profitable PPC campaigns on platforms like Google Ads and Microsoft Ads. - Generating internal reports and executing new and creative collaborations. Key Skills required for this role include: - Strong verbal and written communication skills for effective collaboration with colleagues and clients. - Analytical mindset to interpret data and make data-driven decisions. - Knowledge of social media platforms and trends. - Creative thinking with a focus on innovation and continuous improvement. Qualifications needed for this position include a Bachelor's degree in Marketing, Communications, or a related field, or 2-4 years of digital marketing experience.,