Digital Marketing Executive

2 - 7 years

4 - 9 Lacs

Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • We are seeking a results-driven and creative Digital Marketing Executive with at least 2 years of hands-on experience in planning and executing digital marketing campaigns.
  • You will work closely with the marketing team to build brand awareness, drive traffic, and generate leads across digital channels.
Key Responsibilities
  • Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and Instagram.
  • Manage and grow social media presence through strategic content and engagement.
  • Perform SEO/SEM activities to improve organic visibility and rankings.
  • Conduct keyword research, competitor analysis, and web traffic analysis.
  • Track and analyze website and campaign performance using Google Analytics, Google Search Console, and other tools.
  • Assist in content marketing blogs, email newsletters, and landing pages.
  • Collaborate with the design and development team to optimize user experience and lead generation.
  • Prepare performance reports and suggest actionable insights.
  • Stay up-to-date with the latest trends and best practices in digital marketing.
Required Skills & Qualifications
  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • 0 - 2 years of digital marketing experience.
Hands-on experience with tools like
  • Google Ads & Google Analytics
  • Meta (Facebook/Instagram) Business Manager
  • SEO tools: SEMrush, Ahrefs, or Ubersuggest
  • Email marketing tools (Mailchimp, HubSpot, etc.)
  • Strong understanding of social media platforms and digital trends.
  • Basic knowledge of HTML/CSS is a plus.
  • Excellent communication and analytical skills.
    • Google Ads or HubSpot Certification.
    • Experience in running lead generation campaigns for B2B or service-based industries.
  • Learning and certification reimbursements
  • Friendly and collaborative team culture
  • As per the Industries Standards
  • Bachelors degree in Communications, Marketing, English, Journalism, or related field.
  • Proven content writing or copywriting experience.
  • Working knowledge of content management systems.
  • Proficient in all Microsoft Office applications.
  • A portfolio of published articles.
  • Excellent writing and editing skills.
  • The ability to work in a fast-paced environment.
  • The ability to handle multiple projects concurrently.
  • Effective communication skills.
  • Responsibilities and Duties
    • Conducting in-depth research on industry-related topics in order to develop original content.
    • Developing content for blogs, articles, product descriptions, social media, and the company website.
    • Assisting the marketing team in developing content for advertising campaigns.
    • Proofreading content for errors and inconsistencies.
    • Editing and polishing existing content to improve readability.
    • Conducting keyword research and using SEO best practices to increase traffic to the company website.
    • Creating compelling headlines and body copy that will capture the attention of the target audience.
    • Identifying customers needs and recommending new content to address gaps in the companys current content.
    Qualifications and Skills
  • Any Degree Experience : 2 - 4 Years
  • Bachelors degree in Computer Science and Engineering or related field.
    • Improving system quality by identifying issues and common patterns, and developing standard operating procedures
    • Enhancing applications by identifying opportunities for improvement, making recommendations and designing and implementing systems
    • Maintaining and improving existing codebases and peer review code changes
    • Liaising with colleagues to implement technical designs
    • Investigating and using new technologies where relevant
    • Providing written knowledge transfer material
  • Any Degree Experience : 0 - 4 Years
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