Digital Marketing Executive

Role & responsibilities

1. Performance Marketing

• Run and optimize paid ads on

  Meta (Facebook/Instagram), Google Ads, YouTube

• Daily monitoring of ROAS, CPC, CTR, CPA
  
• Create & manage

  remarketing campaigns

  for abandoned carts and product viewers
• Scale winning creatives and stop low-performing ads
  

2. Social Media & Content

• Create

  daily content plans

  for Instagram, Facebook & Pinterest
• Coordinate with design team for reels, static posts, stories, lifestyle shoots
  
• Maintain brand voice aligned
• Hashtag strategy, reel trends, influencer collaborations
  

3. Marketplace (Amazon / Flipkart / Myntra) Growth

• Optimize listing titles, bullet points, descriptions, A+ content
  
• Keyword research using tools:

  Helium10 / JungleScout / SellerApp

• Monitor Buy Box, pricing, reviews & competitor listings
  
• Improve product ranking organically through SEO + PPC
  

4. Website & E-commerce

• Manage Shopify website updates, collections, banners
  
• Improve website conversion rate (CRO)
  
• Run email & WhatsApp automation flows:
  
• Abandoned cart
  
• Win-back customers
  
• New collection drops
  

5. Branding & Campaign Execution

• Create monthly campaign calendars:
  
• Festive launches
  
• Flash sales
  
• Influencer campaigns
  
• New arrivals promotion
  
• Work with production team to plan photo/video shoots
  

6. Analytics & Reporting

• Prepare weekly analytics reports:
  
• Sales
  
• Traffic
  
• Top SKUs
  
• Ad performance
  
• Funnel drop-off
  
• Competitor analysis across marketplaces + Instagram

Preferred candidate profile

1. Performance Marketing

• Run and optimize paid ads on

  Meta (Facebook/Instagram), Google Ads, YouTube

• Daily monitoring of ROAS, CPC, CTR, CPA
  
• Create & manage

  remarketing campaigns

  for abandoned carts and product viewers
• Scale winning creatives and stop low-performing ads
  

2. Social Media & Content

• Create

  daily content plans

  for Instagram, Facebook & Pinterest
• Coordinate with design team for reels, static posts, stories, lifestyle shoots
  
• Maintain brand voice aligned
• Hashtag strategy, reel trends, influencer collaborations
  

3. Marketplace (Amazon / Flipkart / Myntra) Growth

• Optimize listing titles, bullet points, descriptions, A+ content
  
• Keyword research using tools:

  Helium10 / JungleScout / SellerApp

• Monitor Buy Box, pricing, reviews & competitor listings
  
• Improve product ranking organically through SEO + PPC
  

4. Website & E-commerce

• Manage Shopify website updates, collections, banners
  
• Improve website conversion rate (CRO)
  
• Run email & WhatsApp automation flows:
  
• Abandoned cart
  
• Win-back customers
  
• New collection drops
  

5. Branding & Campaign Execution

• Create monthly campaign calendars:
  
• Festive launches
  
• Flash sales
  
• Influencer campaigns
  
• New arrivals promotion
  
• Work with production team to plan photo/video shoots
  

6. Analytics & Reporting

• Prepare weekly analytics reports:
  
• Sales
  
• Traffic
  
• Top SKUs
  
• Ad performance
  
• Funnel drop-off
  
• Competitor analysis across marketplaces + Instagram