Digital Marketing Executive cum Content Creator

We are looking for a creative, data-driven, and results-oriented Digital Marketing Executive cum Content Creator to join our marketing team. The ideal candidate will be responsible for developing and implementing digital marketing campaigns across various platforms while creating high-quality content that aligns with our brand voice and engages our target audience. Role & responsibilities: Plan, execute, and optimize digital campaigns across channels including Google Ads, Facebook, Instagram, LinkedIn, and email marketing. Monitor campaign performance and prepare analytical reports. Perform SEO/SEM activities to improve website traffic and search engine rankings. Collaborate with external agencies or vendors when needed. Develop original and engaging content for blogs, social media, website, email newsletters, and video scripts. Create and manage a content calendar aligned with product launches, campaigns, and seasonal trends. Design basic creatives for social media using tools like Canva, Adobe Photoshop, or Illustrator. Produce or coordinate basic video content and reels for brand promotion. Stay updated with content and digital marketing trends to keep the brand relevant and engaging. Preferred candidate profile: Bachelor's/Master's degree in Marketing, Communications or a related field. Proven experience in digital marketing and content creation. Hands-on experience with tools such as Google Analytics, Google Ads, Meta Business Suite and SEO platforms. Strong writing, editing, storytelling and video editing skills. Ability to work independently and collaboratively in a fast-paced environment. Perks and Benefits: Provident Fund (PF) Performance Bonus Health Insurance Complimentary Meals Trips & Treks Learning & Development Support