Digital Marketing Executive

Digital Marketing Executive (Social Media, YouTube, Ads and Outreach)

Experience: 2 to 3 Years

Company: CORE EHS

About CORE EHS
CORE EHS is a global leader in safety and sustainability solutions, helping organisations create smarter, safer, and compliant workplaces through technology-driven innovation. As we scale our global digital presence, we are hiring a hands-on Digital Marketing Executive to own our social channels, content engine, YouTube growth, paid campaigns, outreach, project-portal updates, and email marketing, while providing limited, tactical support to the SEO team.

Role Overview
You will manage our end-to-end online presence across LinkedIn, Instagram, Facebook, YouTube (primary), and X, ensuring consistent brand voice, measurable growth, and lead-ready traffic. You will run ads, curate and repurpose content, coordinate creatives, publish to project and case-study portals, and execute email journeys.

Key Responsibilities

Social Media Management and Channel Ownership

• LinkedIn (primary B2B): Daily page and founder profiles management; post scheduling, polls, documents, carousels; engage with EHS communities; build targeted connection lists; DM follow-ups for events, demos, and webinars.
• Instagram and Facebook: Reels and shorts scheduling, story highlights, hashtag strategy, UGC curation, community replies; manage Meta Business Suite inbox and automation.
• X (Twitter): Thought-leadership threads, event live-tweets, partner mentions, and participation in trends.
• Editorial Calendar: Maintain a rolling 6 to 8 week calendar mapped to campaigns, launches, events, case studies, webinars, and regional or global targeting.
• Analytics: Weekly and monthly reporting on reach, engagement rate, follower growth, CTR, and assisted leads, with clear insights and next steps.

Content Curation and Production Coordination

• Convert long-form assets (blogs, case studies, whitepapers, training clips) into short posts, carousels, and shorts.
• Write on-brand copy (hooks, captions, calls-to-action) and concise briefs for designers and video editors.
• Ensure brand consistency (tone, visual system, compliance) across all assets and channels.

• YouTube Channel Management (Core Focus)

• Own YouTube Studio: uploads, titles, descriptions, chapters, tags, end screens, cards, thumbnails, and playlists.
• Build a shorts pipeline: convert webinars, demos, and interviews into shorts under 60 seconds with strong hooks.
• SEO for video: keyword research for titles and descriptions, A/B test thumbnails, and optimise CTR and average view duration.
• Maintain publishing schedule and content themes (product explainers, training snippets, customer stories, event recaps).

• Paid Ads and Campaigns

  Plan and run LinkedIn Ads, Meta Ads, YouTube video campaigns, and Google Search and Display for awareness to consideration to demo leads. Build audiences (job titles, industries, account lists), set budgets and bids, write ad copy, brief creatives, launch and iterate. Track using UTM conventions; report CAC, CPL, CTR, VTR, and landing-page performance; propose optimisations weekly.

• Outreach and Partnerships

• Execute targeted outreach to industry associations, event organisers, influencers and key opinion leaders, and community pages for collaborations, guest slots, and backlinks.
• Coordinate webinar speaker invites, podcast pitches, and cross-posting agreements.
• Maintain a CRM sheet of prospects, status, next actions, and outcomes; ensure CAN-SPAM and GDPR best practices.

• Email Marketing (Newsletters, Nurture and Automation)

• Build segmented mailing lists (prospects, customers, partners, geographies).
  Create monthly newsletters, event invites, and product updates; run A/B tests on subject lines and calls-to-action.
• Set basic automations (welcome series, resource download journeys, webinar reminders and follow-ups).
• Use tools such as Mailchimp or HubSpot (or similar); integrate UTM tracking and measure open rate, click-through rate, unsubscribe rate, and assisted pipeline.
  

1. Project Portals and Web Updates

• Keep company profiles, ratings, case studies, and badges updated on Clutch, GoodFirms, G2 or Capterra, partner directories, and event portals.
• Publish mini case studies, add client logos and testimonials, refresh categories and tags, and ensure NAP consistency.
• Coordinate website content updates with the web team (banners, landing pages, resource library).
  

Requirements

• 2 to 3 years in B2B social media management and performance marketing (LinkedIn and YouTube experience is a must).
• Proven ability to plan calendars, write sharp copy, brief creatives, and ship consistently.
• Hands-on experience with LinkedIn Campaign Manager, Meta Business Suite, YouTube Studio, Google Ads, and Google Analytics (GA4).
• Comfortable with Mailchimp or HubSpot (or similar), UTM tracking, and basic CRM hygiene.
• Strong written English, crisp communication, and stakeholder coordination.
  

Nice to Have

• Experience in Safety, EHS, or SaaS domains.
• Basic editing skills (Canva, CapCut, or Premiere) to move faster on shorts and thumbnails.
• Familiarity with Clutch, GoodFirms, G2, or Capterra profile management.
• Working knowledge of SEMrush or Moz for keyword ideas and competitive scans.
  

Why Join CORE EHS

• Lead visible, high-impact digital programs for a global safety tech brand.
• Ownership across channels, content, and campaigns with room to experiment.
• Collaborative culture that values creativity, data, and growth.
  

How to Apply
Send your resume and 2 to 3 work samples (campaign, report, thumbnails, or posts) to hrc@coreehs.com with the subject line: Application: Digital Marketing Executive CORE EHS.