Digital Marketing Executive

0 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: 1. Social Media Management
  • Plan, create, and post daily content (Reels, Posts, Stories).
  • Engage with followers by replying to comments and DMs.
  • Promote new products, café experience, offers, and festivals.
2. Content Creation
  • Take high-quality photos/videos of food, café, and customers.
  • Edit short reels using apps like CapCut, InShot, or Canva.
  • Work closely with café staff to document BTS moments.
3. Google My Business
  • Update business listing with photos, hours, and events.
  • Collect and reply to customer reviews.
4. WhatsApp & Local Promotions
  • Set up WhatsApp broadcast lists for regular customers.
  • Share daily offers, menus, and order links.
5. Basic Ads & Analytics
  • Run basic local Facebook/Instagram ads (if budget allows).
  • Track post performance, follower growth, and reach.
6. Content Strategy
  • Plan a weekly content calendar.
  • Collaborate with café team on festivals, combo offers, and campaigns.
🧰 Skills Needed:
  • Good knowledge of Instagram, Facebook, WhatsApp Business.
  • Basic photo and video editing (CapCut, Canva).
  • Creative thinking & passion for food marketing.
  • Language: English +Malayalam


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