Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Job Type: Full Time / Part Time

Purpose / Role Objective:

To plan and execute high-impacting digital marketing strategies to promote our super luxury residential projects, engage affluent audiences across digital platforms, which involves understanding of digital ecosystem, luxury consumer behaviour, a blend of creativity, data driven strategy, crafting digital and lead generating strategies etc.,

Tentative JD for Digital Marketer:

· Develop and implement digital marketing strategies aligned with business goals for luxury residential projects.

· Collaborate with sales teams to align lead quality, feedback and conversion data.

· Coordinate with project, design, architecture and other teams for marketing collateral.

· Coordinate for the creation of virtual tours, influencer collaborations and lifestyle content for digital distribution. Also coordinate & explore different marketing agencies.

· Develop and oversee content that reflects luxury, aspiration and exclusivity – tailored for affluent audiences.

· Managing the website to maximise traffic & lead generation. Also to ensure relevant content is updated.

· Manage all social media handlers to maximize followership, engagement and inquiry generation.

· Manage and analyse the performance of SEO strategies. Optimize website content, including property listings with high-quality visuals, detailed descriptions and back linking.

· Develop personalized, visually rich E-mails for different customer segments.

· Track competitors' digital marketing activities and suggest tactical improvements for management review.

· Prepare & provide weekly and monthly performance reports on ROI and Conversion rates.

Authorities:

· Develop digital marketing strategies for luxury residential projects and execute it upon approval of Management.

· Coordination with internal and external teams for execution of digital marketing strategies.

Accountability:

· Successful execution of digital marketing strategy on time.

· Increase the ROI and Conversion rates.

Qualifications:

MBA – Marketing or any course related to Digital Media or related field.

Experience:

5–6 years of hands-on experience in digital marketing, with at least 2 years in real estate, luxury goods or premium hospitality sectors.

Technical Proficiency:

· Google Ads, Meta Business Suite, LinkedIn Ads, YouTube Ads.

· Google Analytics

· E-mail / WhatsApp Marketing

· Exposure to luxury digital events, webinars, or virtual property showcases

Soft Skills:

· Analytical mind set with attention to detail.

· Excellent communication, presentation and storytelling skills.

· Creative flair with a results-driven approach.

Strong business acumen.

Apply Now at [email protected] /8980441000.

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person