Digital Marketing Executive

We are looking for a passionate and creative Digital Marketing Executive to drive online growth and brand presence for our 2-wheeler accessories and riding gear business. The ideal candidate will manage digital campaigns, engage with biking communities, and promote products such as helmets, jackets, bike parts, and more across various online channels. Key Responsibilities:Plan and execute digital marketing campaigns for 2-wheeler accessories and riding gear (Google Ads, Meta Ads, etc.). Manage the company website and ensure product listings are SEO-optimized and visually appealing. Create and schedule content for social media platforms (Instagram, Facebook, YouTube, etc.) focused on biking lifestyle, safety, and product education. Collaborate with designers and photographers for campaign creatives and product promotions. Monitor campaign performance, analyze KPIs (traffic, conversions, ROI), and suggest improvements. Develop email marketing strategies for promotions, launches, and customer retention. Partner with influencers and biking communities to expand brand awareness. Stay updated with trends in motorcycling, safety gear, and digital marketing techniques. Requirements:Bachelor’s degree in Marketing, Communications, or a related field. 3–6 years of experience in digital marketing, preferably in e-commerce or automotive/lifestyle industry. Strong understanding of SEO, SEM, and social media marketing. Experience with tools like Google Analytics, Meta Business Suite, Canva/Photoshop, Mailchimp, etc. Interest in motorcycling or the automotive lifestyle is a strong plus. Excellent communication and creative thinking skills. Preferred Skills:Experience with e-commerce platforms (Shopify, WooCommerce, etc.). Video editing and basic graphic design. Knowledge of the 2-wheeler aftermarket and riding gear trends.