Digital Marketing Executive

Digital Marketing Executive

1. Digital Strategy Development

• Define marketing goals

  : Set up clear digital marketing objectives aligned with business goals (e.g., lead generation, brand awareness, sales).

• Plan marketing campaigns

  : Create strategies for SEO, social media, email marketing, content marketing, PPC, etc., to drive traffic and engagement.

2. SEO & SEM (Search Engine Optimization & Marketing)

• SEO Implementation

  : Optimize website content, structure, and metadata for search engines.

• Keyword Research

  : Identify high-performing keywords for content strategy and ad campaigns.

3. Content Marketing

• Content Creation

  : Develop blog posts, articles, videos, infographics, and other forms of content to engage the target audience.

• Content Optimization

  : Ensure content is SEO-optimized to improve search engine rankings.

• Social Media Content

  : Create and schedule engaging content across various social media platforms.

4. Social Media Marketing

• Platform Management

  : Oversee and manage company profiles on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Community Engagement

  : Respond to customer inquiries and engage with followers to build brand loyalty and recognition.

5. Email Marketing

• Campaign Management

  : Plan, design, and execute email marketing campaigns.

• List Management

  : Manage and segment email lists for personalized campaigns.

• Performance Tracking

  : Track open rates, click-through rates (CTR), conversions, and other key metrics for optimization.

6. Analytics and Reporting

• Data Analysis

  : Analyze the performance of campaigns using tools like Google Analytics, SEMrush, etc.

• KPIs Monitoring

  : Measure key performance indicators (KPIs) such as traffic, conversions, bounce rate, and ROI.

• Reporting

  : Prepare and deliver regular reports to senior management about campaign performance, insights, and recommendations.

• A/B Testing

  : Conduct A/B testing for ad creatives, landing pages, and targeting.

8. Website Management

• Landing Page Optimization

  : Improve landing page designs to increase conversion rates.

• User Experience (UX)

  : Work on optimizing website elements to enhance the customer journey and reduce bounce rates.

• Content Updates

  : Regularly update website content, blog posts, and other pages.

9. Market Research & Competitor Analysis

• Audience Research

  : Conduct market research to understand customer preferences, behaviors, and trends.

• Competitor Analysis

  : Monitor competitors digital marketing efforts and identify opportunities for improvement.

10. Branding and Positioning

• Brand Awareness

  : Work on campaigns that promote brand visibility and recognition online.

• Messaging Consistency

  : Ensure that all digital marketing activities are aligned with the company’s branding guidelines and tone.

11. Collaboration and Teamwork

• Cross-functional Collaboration

  : Work closely with design, content, product, and sales teams to execute marketing strategies.

• Vendor & Agency Management

  : Coordinate with external agencies or freelancers for content creation, paid campaigns, etc.

12. Staying Updated on Trends

• Industry Research

  : Continuously research and stay updated on digital marketing trends, tools, and technologies.

• Adaptation to Changes

  : Adapt strategies according to changes in algorithms (e.g., Google updates, social platform changes).
• Location Faridabad

In summary, engaging with existing clients for marketing entire bouquet of services offered by the Company, and engaging with prospects to drive new business

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