Develop, launch, and manage
advertising campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) platforms.
Conduct keyword research, audience segmentation, and competitor analysis to
build data-driven campaign strategies.
Monitor and optimize campaigns continuously using A/B testing, bid management, and budget adjustments to
enhance performance and ROI.
Set up and track conversions, pixels, and remarketing
campaigns
to ensure
accurate performance measurement.
Collaborate with design and content teams to
create compelling ad creatives, visuals, and platform-specific landing pages.
Prepare and present
detailed performance reports
with actionable insights for stakeholders.
Manage advertising budgets effectively to maximize Return on
Ad Spend (ROAS) and meet defined KPIs.
Stay current with
digital marketing trends
, platform updates, and best practices across
Google and Meta advertising
ecosystems.

Preferred candidate profile

1 to 4 years of proven experience
managing campaigns on Google Ads and Meta Ads platforms.
Hands-on expertise with
Google Ads Manager, Meta Business Manager, Google Analytics, and Google Tag Manager.
Strong
analytical skills
to interpret data, generate actionable insights, and resolve
campaign performance issues.
Excellent communication and presentation abilities for effective reporting and collaboration with
cross-functional teams.
In-depth knowledge of
performance marketing, audience segmentation, and conversion tracking methodologies.
Basic graphic design skills or demonstrated ability to work closely with
creative teams.
Google Ads and Meta Ads certifications are preferred and considered a plus.

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