Digital Marketing Executive And Seo Analyst

Job Title:

About FIA:

FIA is a leading organization driving financial inclusion across India and neighboring regions. We empower communities by offering digital banking, micro-recharge, money transfer, and essential services to the last mile through a strong network of local agents and digital platforms. Role Overview: We are looking for a creative and driven Digital Marketing Executive to join our team. This role is ideal for someone who thrives in a dynamic environment and has hands-on experience in managing digital communities, running effective email marketing campaigns, engaging customers through social media, and executing targeted ad campaigns.

Key Responsibilities:

Community Management:

Build, manage, and grow online communities (WhatsApp, Telegram, Facebook groups, etc.)

Engage regularly with agent networks, answer queries, share updates, and collect feedback.

Run activation and engagement campaigns to boost platform usage.

Email Marketing:

Plan and execute regular email campaigns to agents and customers.

Create segmented mailing lists to deliver personalized communication.

Monitor open rates, CTRs, and optimize email performance.

Social Media Management:

Handle FIAs presence on platforms like Facebook, LinkedIn, Instagram, and YouTube.

Create content calendars, coordinate creatives, and schedule posts.

Drive engagement, monitor analytics, and respond to comments/messages.

Performance Marketing (Ads)

Plan and run digital ad campaigns (Google Ads, Facebook Ads, etc.) to acquire agents

or promote services.

Optimize campaign budgets, targeting, creatives, and reporting.

Measure ROI and continuously improve campaign performance.

Customer Engagement:

Develop digital strategies to improve customer retention and platform activity.

Launch feedback surveys, interactive contests, and update campaigns. Track engagement metrics and agent performance improvements.

Skills & Requirements:

Bachelors degree in Marketing, Communications, or a related field.

3- 5 years of digital marketing experience, especially in community and engagement-driven

roles.

Strong knowledge of tools like Mailchimp, Canva, Meta Business Suite, Google Ads, etc.

Proficiency in copywriting, content planning, and basic design.

Excellent communication skills in English and Hindi (regional languages are a plus).

Familiarity with marketing analytics and campaign reporting.

Nice to Have:

Experience working in the fintech or financial inclusion space.

Exposure to regional/rural marketing strategies.

Basic video editing and creative design skills.

Why Join FIA?

Make a real impact by promoting financial inclusion across India.

Work in a collaborative, mission-driven team.

Gain exposure to diverse digital platforms and marketing innovations.

How to Apply: