Digital Marketing Executive

Roles:

• Content Creation:
• Develop creative and engaging content (text, images, videos) tailored to the brand's audience.
• Coordinate with designers to create visually appealing posts.
• Social Media Strategy Implementation:
• Execute campaigns as per the marketing strategy, ensuring alignment with the brand's goals.
• Collaborate with the team to plan seasonal campaigns or offers (e.g., festivals, special days).
• Platform Management:
• Manage the brand’s social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Schedule posts, respond to messages, and monitor activities on all platforms.
• Lead Generation:
• Focus on creating campaigns that generate quality leads for clients.
• Use paid ads and organic methods to reach the target audience effectively.
• Analytics and Reporting:
• Monitor social media metrics like engagement, impressions, and conversions.
• Prepare performance reports to evaluate campaign success and suggest improvements.
• Community Engagement:
• Actively engage with followers through comments, messages, and discussions to build relationships.
• Address client inquiries promptly and professionally.
• Trend Analysis:
• Stay updated on social media trends, tools, and algorithms to keep strategies relevant.
• Implement innovative ideas to increase audience reach.
• Paid Campaign Management:
• Create and manage paid campaigns, ensuring the right audience targeting for maximum ROI.
• Monitor ad budgets and tweak campaigns based on performance.

Skills Required:

• Strong knowledge of major social media platforms and their tools.
• Creativity and storytelling abilities.
• Analytical mindset to track and interpret data.
• Expertise in paid campaign management (e.g., Facebook Ads Manager, Google Ads).
• Basic design skills using Canva, Photoshop, or similar tools.
• Good communication and multitasking abilities.

Would you like help drafting a job description for this role?

Job Type: Full-time

Pay: ₹10,530.03 - ₹28,765.15 per month

Benefits:

• Cell phone reimbursement

Experience:

• total work: 1 year (Preferred)

Work Location: In person