Digital Marketing Executive

Key Responsibilities:

• Graphic Design & Video Creation:
• Design compelling visual content (images, infographics, banners) for social media, website, ads, and email campaigns.
• Create engaging video content (short-form, promotional, explainer videos) for various digital platforms from concept to final edit.
• Ensure all visual and video content aligns with brand guidelines and marketing objectives.
• Content Writing:
• Develop high-quality, engaging, and SEO-friendly content for website pages, blog posts, articles, social media captions, email newsletters, and ad copy.
• Craft compelling narratives that resonate with our target audience and drive desired actions.
• Proofread and edit content to ensure accuracy, clarity, and consistency.
• Advertisement Management:
• Plan, execute, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, social media ads like Facebook, Instagram, LinkedIn).
• Conduct keyword research, audience targeting, ad copywriting, and landing page optimization.
• Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Overall Digital Marketing:
• Assist in developing and implementing digital marketing strategies to increase brand awareness, website traffic, and lead generation.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with sales, product, and other internal teams to align marketing efforts with business goals.
• Track, analyze, and report on campaign performance using relevant KPIs and metrics.

Job Type: Full-time

Pay: ₹10,233.99 - ₹31,011.75 per month

Schedule:

• Night shift
• US shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person

Expected Start Date: 01/07/2025