Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for planning and executing various digital marketing tactics such as social media, SEO/SEM, and display advertising campaigns. Your role will involve creating, establishing, and maintaining our social media presence, analyzing patterns and insights to optimize spending and output, and implementing innovative growth strategies. Collaborating with internal departments, you will develop landing pages to enhance user experience, optimize user pathways, and drive conversion points. Additionally, you will work towards achieving the goals and targets of the organization by staying updated on cutting-edge technologies and regularly upskilling yourself. The ideal candidate for this role should have significant professional experience in digital marketing, a proven track record of managing successful SEO/SEM, email, social media, and display advertising campaigns. You should possess strong creativity in designing digital campaigns that are engaging and informative, along with a good understanding of landing page optimization and user funnels. Proficiency in creating and optimizing Google AdWords campaigns, as well as working knowledge of JavaScript, WordPress CSS, and HTML development, is essential. A data-driven mindset with sound analytical skills is crucial for this role, along with the ability to stay updated on the latest best practices and trends in online marketing. Familiarity with ad-serving tools and a proactive approach to learning and implementing new technologies are also key requirements.,