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Digital Marketing Advisory Analyst

Digital Marketing Advisory Analyst

Accenture

3 - 5 years

7 - 11 Lacs

mumbai

Posted:5 hours ago| Platform:

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Skills Required

analytics tool marketing media management quality assurance marketing operations digital marketing ppc adobe analytics adwords google adwords content management web analytics search engine marketing google analytics sem seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Social Media Strategies

Designation: Digital Marketing Advisory Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years

What would you do? ExperienceAt least 3-4 years of experience in social media management, quality assurance, or a related field, with a strong understanding of social media platforms and content guidelinesAttention to DetailExceptional attention to detail and the ability to identify even the smallest errors in content and formattingAnalytical
Skills:

Strong problem-solving skills with the ability to track issues, identify patterns, and suggest improvements

What are we looking for? CommunicationExcellent written and verbal communication skills, with the ability to provide clear, constructive feedback to the posting team and other stakeholdersTech-SavvyFamiliarity with social media management tools, error logging systems, and content management platforms Knowledge of analytics tools is a plusTeam-OrientedAbility to collaborate with cross-functional teams and contribute to a culture of continuous improvement and qualityAdaptabilityAbility to handle a fast-paced, dynamic environment, especially when responding to real-time issues or urgent post-publishing corrections

Roles and Responsibilities: Content Review & Accuracy Check:oConduct thorough pre-scheduling reviews of social media posts to ensure that all content adheres to brand guidelines, messaging, and compliance standards, including proper tone of voice, accurate hashtags, relevant disclaimers, and working linksoEnsure that all visuals, copy, and media used in posts meet quality standards, are aligned with the campaign objectives, and are suitable for the target audience on each platformoCollaborate with content teams and the posting team to identify potential gaps or discrepancies in content and recommend improvements before it is scheduled for publishingPost-Publishing Quality Control:oPerform random or batch post-publishing checks across all channels to ensure content is displayed correctly and without errors This includes verifying the visual integrity of posts, ensuring links are functioning, and confirming that no content has been omitted or improperly formattedoInvestigate any discrepancies between the planned content and what actually appears on social media platforms, taking corrective action where necessaryError Monitoring & Continuous Improvement:oRegularly monitor error logs and track issues such as broken links, incorrect tagging, formatting problems, or posts that do not comply with the guidelinesoAnalyze recurring issues or errors to identify underlying patterns and collaborate with the content or posting teams to implement solutions or improvementsoDevelop and maintain a system for tracking and reporting errors, highlighting recurring issues, and recommending solutions for future optimizationTraining & Best Practice Support:oAssist in developing and conducting training sessions for the posting team on quality control procedures, best practices for social media content, and how to ensure compliance with brand and platform guidelinesoShare insights on industry trends, platform-specific rules, and common pitfalls to enhance the posting team's overall understanding of social media quality assuranceoSupport the team with troubleshooting and real-time assistance, providing guidance on how to fix common issues related to content publishing or compliance errors
Qualification
Any Graduation

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Digital Marketing Advisory Analyst