Digital Marketing & Ads Optimisation Trainer

Role Overview: At UpSkill Universe, you will be responsible for delivering a comprehensive, 5-week in-person training program for SMEs (HDPs) with a focus on utilizing digital marketing tools to enhance their online presence and drive online conversions. As a Trainer, you will guide participants in creating customized digital marketing roadmaps, launching multi-channel campaigns, analyzing performance metrics, and integrating digital tools into their business operations. Key Responsibilities: - Facilitate Interactive, In-person Workshops covering various topics such as Business Strategy & Digital Foundations, Customer Relationships & Customer Journey Mapping, Crafting Effective Marketing Campaigns, Harnessing the power of AI for Productivity & Marketing, Effective Leadership as an SME, and Utilizing Google tools for actionable insights. - Deliver effective training by assessing individual and group learning needs, implementing diverse training techniques to accommodate various learning styles, and offering constructive feedback to support participant development. - Collaborate with Programme Leadership by working closely with the Programme Manager and Talent Lead, participating in regular meetings to discuss curriculum updates, and integrating feedback for continuous improvement. - Monitor and report on participant progress by developing assessment tools, evaluating participant engagement and comprehension, and providing detailed post-session reports highlighting individual and group progress along with areas for improvement. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field, or equivalent professional qualifications or certifications in digital marketing. - Minimum of 3 years of experience delivering training programs focused on SMEs in the areas of digital marketing, ads optimization, customer engagement, and marketing. - Proficiency in Google tools such as Analytics, Merchant Center, and AI-driven advertising tools. - Technical proficiency in using online delivery tools like Google Meets, Slido, and presentation tools, as well as navigating digital platforms. Additional Details: UpSkill Universe is committed to empowering individuals and organizations to adapt to the ever-changing digital landscape through human-centered, experiential learning programs. They use the latest technologies to deliver virtual learning experiences that reach the right audience effectively. As a Digital Marketing Trainer, you will play a crucial role in driving the success of their learning programs and working with the best training experts in the industry. Note: The company's location for in-person workshops is in Johannesburg or Pretoria, South Africa, and the training program spans 5 weeks with sessions during standard business hours targeting SME owners, managers, and key decision-makers. The submission deadline for the application is Monday, 14 April 2025, with shortlisted candidates proceeding to an interview shortly after.,