UpSkill Universe was founded on the principle of empowering individuals, organisations and their leadership to adapt to the ever-changing digital landscape. We develop and deliver human-centred, experiential learning programmes and events for organisations looking to empower people and stimulate economies from a grassroots level. Using our incredible roster of talent (that’s you!), we empower teams to adapt as roles change and evolve so that businesses and individuals remain relevant and competitive in an ever-changing, digitally disrupted landscape. What's more, we do this all virtually, using the latest technologies to ensure that our learning experiences reach the right people in the right way. Does this all sound exciting? Great, because we need YOU to help us drive our learning programs. We are committed to working with the best training experts in the business to engage, excite and educate consumers and businesses on technology, tools and solutions that will empower all people to succeed with tech. Role Overview To deliver a comprehensive, 5-week in-person training programme for SMEs (HDPs), focused on harnessing the power of digital marketing tools to boost their online presence and convert customers online. Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations. The role requires facilitating hands-on workshops, aligning with the programme’s structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth. Main duties Facilitate Interactive, In-person Workshops Covering Business Strategy & Digital Foundations Customer Relationships & Customer Journey Mapping Crafting Effective Marketing Campaigns Harnessing the power of AI to boost Productivity & Marketing Effective Leadership as an SME & How to create a Business Pitch How to utilise Google tools to deliver actionable insights. Effective Training Delivery Assessing individual and group learning needs to tailor instructional methods accordingly. Implement diverse training techniques to accommodate various learning styles and ensure comprehension. Offer constructive feedback to participants to support their ongoing development. Collaborate With Programme Leadership Work closely with the Programme Manager and the Talent Lead. Participate in regular meetings to discuss curriculum updates and integrate feedback for continuous improvement. Monitor And Report On Participant Progress Develop assessment tools to evaluate participant engagement and comprehension. Provide detailed post-session reports highlighting individual and group progress, including areas for improvement. Essential Qualifications And Experience Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional qualifications or certifications in digital marketing. Minimum 3 years of experience delivering training programmes focused on SME developed in the areas of digital marketing, ads optimisation, customer engagement, marketing Proficiency in Google tools (e.g., Analytics, Merchant Center, AI-driven advertising tools). Technical Proficiency Be comfortable using online delivery tools such as Google Meets, Slido and presentation tools. Be proficient in navigating digital tools and platforms. Desired Masters degree and advanced certifications in Digital Marketing Experience working with SMEs or within emerging markets Certification in Google Ads, Google Analytics, or other relevant marketing tools Certifications in adult learning or instructional design, such as: Certified Professional in Training Management (CPTM) Association for Talent Development (ATD) Certification Core Competencies Communication Skills: Ability to communicate complex marketing concepts in a simple, accessible way Interpersonal Skills: Strong collaboration skills to work with cross-functional teams and respond to evolving programme needs Presentation and Delivery Skills: Ability to confidently deliver engaging, clear, and structured workshops, incorporating interactive techniques to enhance participant understanding and engagement. Technical Proficiency: In-depth knowledge and ability to demonstrate the use of tools like Google Analytics, Merchant Center, and AI-driven advertising tools Conditions of work Location: Trainers are required to deliver in-person workshops in Johannesburg or Pretoria, South Africa. Schedule: The training programme spans 5 consecutive weeks, with sessions delivered during standard business hours (specific days to be confirmed). Each cohort will consist of approx. 15 SMEs (Small and Medium-sized Enterprises), targeting business owners, managers, and key decision-makers looking to enhance their digital marketing expertise, customer engagement strategies, and business productivity through technology. Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations. The role requires facilitating hands-on workshops, aligning with the programme’s structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth. Submission Requirement To apply for the role of Digital Marketing Trainer, please complete the following steps: Submit Your CV: Include relevant professional experience, qualifications, and certifications, particularly in digital marketing and training delivery. Create and Submit a Short Video (10 minutes total max)- include: I ntroduction : Provide a brief introduction of yourself, including your background, expertise, and why you are interested in this role. Workshop Delivery : Demonstrate your training style by delivering a concise lesson on a digital marketing related topic. Ensure your video showcases your ability to present clearly, engage learners, and deliver actionable insights. Feel free to use a short deck for this. Submission Deadline All materials must be submitted by Monday, 14 April 2025. Selection Process: Shortlisted candidates will be invited to attend an interview shortly after if successful. Show more Show less
UpSkill Universe is dedicated to empowering individuals, organizations, and their leadership to navigate the dynamic digital landscape effectively. Through our human-centered, experiential learning programs and events, we strive to empower people and boost economies from the grassroots level. As a valued member of our talented team, you will play a crucial role in equipping teams to adapt to evolving roles in the face of digital disruptions. By leveraging the latest technologies, we deliver virtual learning experiences that are tailored to reach the right audience effectively. In this exciting opportunity, we are looking for individuals who can contribute to driving our learning programs. We are committed to collaborating with top training experts to engage, excite, and educate consumers and businesses on technology, tools, and solutions that can empower individuals to excel in the tech-driven world. As a Digital Marketing Trainer, you will lead a comprehensive 5-week in-person training program for Small and Medium-sized Enterprises (SMEs), focusing on leveraging digital marketing tools to enhance their online presence and drive customer conversions. Your role will involve guiding participants in creating customized digital marketing strategies, launching multi-channel campaigns, analyzing performance metrics, and integrating digital tools into their business operations. Key Responsibilities: Facilitate interactive, in-person workshops covering various topics such as Business Strategy, Digital Foundations, Customer Relationships, Effective Marketing Campaigns, AI utilization for Productivity, and Effective Leadership as an SME. Tailor instructional methods to meet individual and group learning needs and provide constructive feedback for ongoing development. Collaborate closely with the Program Manager and Talent Lead to ensure alignment with program objectives and continuous improvement. Monitor and assess participant progress through evaluation tools and post-session reports highlighting areas for improvement. Qualifications and Experience: Bachelor's degree in Marketing, Business, or related field with a minimum of 3 years of experience in delivering training programs focused on SMEs and digital marketing. Proficiency in Google tools such as Analytics, Merchant Center, and AI-driven advertising tools. Desired qualifications include a Master's degree, advanced certifications in Digital Marketing, experience in working with SMEs or emerging markets, and certifications in Google Ads, Google Analytics, or relevant marketing tools. Core Competencies: Strong communication skills to convey complex marketing concepts effectively. Interpersonal skills for collaboration with cross-functional teams. Presentation and delivery skills to engage participants through clear and structured workshops. Technical proficiency in using tools like Google Analytics, Merchant Center, and AI-driven advertising tools. Conditions of Work: Location: In-person workshops to be conducted in Johannesburg or Pretoria, South Africa. Schedule: The training program spans 5 weeks with sessions during standard business hours targeting SMEs aiming to enhance their digital marketing expertise. Submission Requirement: Interested candidates are required to submit their CV along with a short video introducing themselves and showcasing their training style by delivering a concise lesson on a digital marketing topic. Submission deadline: Monday, 14 April 2025. Selection Process: Shortlisted candidates will be invited for an interview following successful submission. Join us in our mission to empower individuals and businesses to thrive in the digital era through innovative learning experiences. Apply now to make a meaningful impact as a Digital Marketing Trainer with UpSkill Universe.,