Digital marketer

Job Description

Key Responsibilities: Meta Ads (Facebook/Instagram): Plan, execute, and optimize paid advertising campaigns across Meta platforms Define target audiences, build custom/lookalike audiences, and retargeting funnels A/B test creatives, copy, and landing pages to improve CTR and ROAS Monitor daily campaign performance, budget pacing, and ad relevance Work with designers and content team to create high-converting ad creatives Generate weekly/monthly reports on ad performance and insights SEO (Search Engine Optimization): Conduct keyword research and competitor analysis Optimize website structure, meta tags, headings, and content for search visibility Execute backlink-building strategies and off-page optimization Monitor Google Search Console & Google Analytics for performance tracking Stay updated on the latest Google algorithm updates and implement necessary actions Collaborate with the content team for SEO-focused blogs and landing pages Required Skills & Qualifications: 2–5 years of experience in running Meta Ads and SEO campaigns Proven track record of improving ROAS and organic rankings Strong knowledge of Meta Ads Manager, Google Analytics, Search Console, SEMrush/Ahrefs/Ubersuggest Basic knowledge of HTML/CSS is a plus Strong analytical and reporting skills Ability to work independently and manage multiple campaigns Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹20,000.00 per month Benefits: Health insurance Leave encashment Provident Fund Schedule: Day shift Work Location: In person