Digital Marketer Executive

We are looking for a creative and data-driven Digital Marketer to manage and grow our brand’s presence across social media platforms. The candidate will be responsible for planning, executing, and analyzing online marketing campaigns, with a strong focus on Instagram, Facebook, and other digital channels to drive audience engagement, brand awareness, and website traffic.

Key Responsibilities1. Social Media Management

• Manage day-to-day activities on Instagram, Facebook, YouTube, and Pinterest.
• Plan, create, and post engaging content (images, videos, reels, stories, etc.) in line with brand aesthetics.
• Schedule posts, maintain content calendars, and ensure consistent brand tone and messaging.
• Respond to DMs, comments, and inquiries to maintain audience engagement.

2. Content Creation & Strategy

• Collaborate with the design and photography teams to create visually appealing and trendy digital content.
• Develop creative captions, hashtags, and storylines aligned with fashion and garment trends.
• Stay updated on viral trends, influencer collaborations, and social media algorithms.
• Plan campaign themes for festive seasons, launches, and brand storytelling.

3. Online Promotions & Advertising

• Plan and execute paid ad campaigns on Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
• Optimize ad creatives, audiences, and budgets to achieve better ROI and reach.
• Analyze campaign performance and suggest improvements based on analytics.

4. Website Traffic & Brand Visibility

• Drive quality traffic to the company website through social media promotions and SEO-friendly content.
• Track website visits, clicks, and conversions using Google Analytics and Meta Insights.
• Collaborate with the web team for landing page improvements and content updates.

5. Audience Engagement & Community Building

• Engage actively with followers, influencers, and fashion communities.
• Organize online contests, giveaways, and interactive campaigns.
• Build a loyal audience base through consistent engagement and personalized communication.

6. Analytics & Reporting

• Monitor daily, weekly, and monthly performance metrics for social platforms and ad campaigns.
• Prepare reports on reach, engagement, followers, and website traffic growth.
• Suggest data-backed strategies for brand improvement and digital reach.

Skills & Requirements

• Bachelor’s degree or diploma in Marketing, Digital Media, Communication, or a related field.
• 2–4 years of experience in social media and digital marketing, preferably in the fashion or lifestyle industry.
• Hands-on experience with Meta Ads Manager, Google Ads, Canva, Photoshop, and Analytics tools.
• Strong understanding of social media trends, fashion aesthetics, and content planning.
• Excellent communication, creativity, and time management skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Key Performance Indicators (KPIs)

• Growth in followers and engagement rate.
• Increase in website traffic and conversions from social media.
• ROI from paid campaigns.
• Brand visibility and online reputation.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person